One thing that should definitely be on your marketing to-do list in 2019 is building a well-developed content marketing strategy. If you already have an awesome website, a fairly strong presence on social media, and a paid ad strategy based on carefully researched keywords, you’re on the right track. However, you’ll be able to leverage your digital assets even more effectively during the coming year by including the crucial things discussed below in your content marketing game plan. The following list of content marketing essentials is provided by Saba SEO, one of the most innovative marketing companies in San Diego.
1. Longer Content
Short and sweet is just fine for some of your web pages and certain social media posts, but what really resonates with searchers these days is longer, in-depth content. Take a look at the common questions people are asking in relation to your business or the products or services you offer and present more detailed content that provides answers in the form of well-researched, easy-to-digest (e.g., short paragraphs, bullet points) content.
2. Video Content
It’s predicted that as much as 80 percent of global Internet traffic may soon be driven by video content. If you have yet to fully explore the possibilities of video, you’re missing out on a chance to deliver your message in a way that’s more engaging. Options with video-related content include:
- Product demonstration videos
- Introduction videos — especially beneficial if you provide a unique service that requires some explanation or if you’re just launching your business
- Videos ads, reviews, or testimonials
- Live-streaming videos
- Repurposed video content from webinars
3. Interconnected Website and Blog Content
If you haven’t done so already, include your blog within your website. Doing so will give visitors access to much more content in one convenient location. Go a step further and use keywords and internal links to direct searchers browsing through your website to blog articles related to your products or services in some way. For instance, there’s one mattress company that uses its website’s blog effectively to provide interesting articles about the science of sleep.
4. Guest Blogging on High-Profile Sites
It’s not easy to get a guest blog published on a high-profile third-party site. However, it’s still worth it to reach out and make the effort. A well-written, high-quality post can attract more links back to your website and give your own site and brand some much-appreciated authority, and you’ll be tapping into new sources of traffic as well.
5. White Papers
White papers have the potential to establish your credibility within your preferred niche, especially if you’re targeting other businesses looking for some unique and relevant insights. For example, you might present a white paper on the top challenges facing your industry right now, or you could share your thoughts on trending topics related to your products or services. White papers can also be used as gated content to increase your email newsletter or blog subscriptions.
The content marketing specialists at Saba SEO, a premier San Diego SEO agency, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. In addition, our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.