Google is constantly updating how they rank websites. They use information on the latest technology and user experience data to determine what makes a high-quality site. Knowing what to focus on will be a good strategy to help your site rank higher in 2019. Here’s what are likely to be the top ranking factors for Google in 2019, brought to you by the experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for outstanding expertise and high-quality service delivered with integrity.
There are millions of websites out there with thousands of pages of content being published every hour. To decide which sites rank higher, Google purposely ranks sites that are both authoritative about their subjects and trustworthy, which means sites that publish articles focus on the topics in the title and in the URL. These are sites that only have links to and from other expert sites. The more trustworthy a site, the higher it will rank in 2019. Authoritative sites will use keywords in headings and never have an orphan page without a link. All photos have metadata that identifies what’s in the photo, and the photos make sense within the text.
Hand in hand with expertise is security. Sites that have upgraded to HTTPS rank higher than sites that haven’t made that change. Even Google Chrome warns users that a site without HTTPS isn’t secure. Sites that care about security are high-quality sites and will rank higher in 2019.
Natural-voice searches are on the rise. The increase in handheld devices as well as the upsurge in the use of Siri, Google Home, and Alexa in cars and homes mean small businesses need to rethink keyword trends to include how the wording for a voice search would differ from phrasing used in a written search.
User experience has become a bigger deciding factor for Google ranking, and speed is at the top of this list. Customers will leave a slow-moving site before hitting the buy button. A slow site can also indicate outdated coding the Google bots cannot read. Upgrade your site to have clean, crawlable code that isn’t sluggish.
Keeping up with Google’s changing algorithms and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for than ten years. Call one of our SEO specialists today at 858-277-1717.