More than 60 percent of adults in the United States now own smartphones. This number is up more than 30 percent from 2011, meaning there’s a larger audience for mobile apps in 2019. In fact, device users spend most of their time using apps, so you absolutely want to make sure you’re increasing your odds of building a successful mobile app if this is what you’ll be investing in for your marketing and engagement needs. Here are some tips to keep in mind, brought to you by the experienced professionals from Saba SEO, one of the top digital marketing companies San Diego businesses rely on for world-class innovation and expertise.
Understand Your Potential Users
No matter how great your mobile app idea looks on paper, you should still know exactly who will be using it and what they’re likely to expect from it. Google Play alone has more than two million apps, so there’s a lot of competition out there. During the market research phase, get to know what matters most to your users by:
• Checking out mobile apps your competitors already have available
• Using your social media platforms to conduct informal surveys to determine what your customers would like to see in a mobile app related to your business
• Using your email lists to conduct polls and send questionnaires to further determine what your target audience prefers
Develop a Solid App Strategy
Once you’ve collected the results of your market/target user research, put together a strategy for building your mobile app. First of all, decide which steps you can take internally and what you’ll need outside help with so you can put together a realistic budget. Next, make sure you know the following details before the design and building processes get underway:
• Why people would want to use your mobile app
• What the user’s journey will be when using your app’s various features
• What the “awesome” and unique features of your app will be
Lastly, boost your odds of building a successful mobile app in 2019 and beyond by testing and retesting before you make it available to your target audience. Once your app is up and running, pay attention to how your mobile application is being used so you can see what features people are using most and which ones might need some adjusting to improve the overall user experience (UX).
For expert advice on creating a successful mobile app for your business, reach out to the knowledgeable professionals at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego. We’ve worked with businesses around the world to develop innovative, state-of-the-art apps, websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717.