Are you following the latest search engine optimization (SEO) trends? SEO is always changing. Small tweaks and updates can affect your overall ranking. Staying updated with the latest trends for Google and other search engines can protect your site from trending downward. The experts at Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise, offer these five SEO trends you should be following in 2019.
1. Voice Searches
Voice searches are becoming more popular in homes and cars and on handheld devices. In addition to Google Home, you need to be aware of Alexa and Siri. Potential customers are using their voices to ask about goods and services. Are you prepared? Make sure your online content includes natural-language keywords and questions. This is especially important for local searches. Nearly half of all mobile searches are local, and the number of those searches using voice commands is growing rapidly.
Google is becoming a knowledge base. The company ranks completed sites toward the top of its search results. Google has determined companies and organizations with the highest quality have certain standards, which includes completing all information. What does this mean? First, register your business on Google My Business. Enter all your company’s information, including name, phone contact, and address. Make sure to link this information to your social media and your website. The information posted, including abbreviations, should be consistent across all platforms. This conformity will improve your SEO and help your site rank higher.
3. Mobile Friendliness
We’ve already mentioned that nearly half of all mobile searches are local searches, which may give you a clue as to why having a mobile-friendly site is one of your top priorities in 2019 and beyond. Make sure your site has been upgraded to responsive design. A site that’s difficult to navigate on a mobile device will be abandoned. Updating your site to responsive design will be more user-friendly and keep users on your site. Google notes this, which leads to improved SEO.
Site speed is a priority for desktop and mobile devices. Slow sites mean more lost customers. You worked hard to bring them to your site. Don’t let site speed be the reason they’re turning away.
Have you upgraded your site to HTTPS? That closed-padlock icon tells potential customers you care about their privacy and security. If you’re still on HTTP, they’re getting a warning that your site isn’t secure. Which type of site would you trust with your credit card?
If you need help improving your SEO practices, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.