Social media becomes bigger every year, and it’s a valuable platform for online marketing. However, trends change quickly, so it’s important to stay up to date on what’s popular. Here are four of the biggest social media trends to expect in 2019, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following predictions for the remainder of 2019.
1. Messaging Apps Will Become More Popular
In the last few years, messaging apps like WhatsApp and Messenger have become massively popular. They have surpassed social media apps in usage, and they’ll continue to grow in the next year. Many people now prefer to send private messages to their friends than to post publicly on social media, but most messaging apps still provide an opportunity for marketing. For example, some businesses use automated bots for e-commerce and customer service functions so their customers can quickly and easily communicate with them.
2.Trustworthiness Will Be Essential
The data breaches of the last few years have caused many people to lose trust in social networks. People are less likely to share their data as privacy concerns become more widespread, so businesses have to build trust with their audience. Being transparent with your customers is one of the best ways to accomplish this. Consumers appreciate when a business admits to a mistake and gives updates on their privacy and security policies.
3. Ad Costs Will Increase
As more businesses try to cash in on social media marketing, the competition will drive up ad prices. Platforms like Facebook and Instagram can be great places to promote your brand to a wide audience, but you should expect the costs to increase over the next year.
4. Videos Will Continue to See Success
With the rise of YouTube in recent years, video content has become a topic of interest for many businesses. Short videos with captions will become even more popular on Facebook, and long-form videos that use storytelling can be successful on YouTube. Vertical video ads on Instagram Stories and Snapchat will also continue to grow in popularity. Different types of videos are better on different platforms, but overall, videos are an excellent way to share compelling, engaging content with your audience.
For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.