SEO isn’t going to be good for your ROI without content. But you don’t want to just dump something out there and hope for the best. Even if your content has been serving you fairly well lately, trends and strategies do change over time. For this reason, the experts from Saba SEO, one of the most innovative marketing companies in San Diego, offer the following ways to step up your content game in 2020.
Create an Awesome UX (User Experience)
User experience is what matters most in 2020. First and foremost, present information that’s relevant and useful for your intended audience. An awesome user experience also involves:
• Making sure your website is accessible from mobile devices
• Addressing relevant issues your competitors are overlooking
• Paying attention to page load times
• Boosting readability with descriptive headlines and short paragraphs
Get Visual with Your Content
The human brain processes visual information approximately 60,000 times faster than text. If you haven’t yet done so, find ways to use visual elements in your content when it makes sense to do so. An effective way to make visual content work is to present supplemental how-to or explanatory videos that summarize important points in your written content.
Give Your Audience Some Longer-Form Content
More searchers have an appreciation for in-depth content than you may realize. While the “ideal” length can vary, shoot for content of around 1,500–2,000 words that explains relevant topics in more detail. As for how to present long-form content, options include:
• Blog posts that show only an introductory paragraph and give readers the option to click for more
• Email attachments such as e-books, PDF files, and white papers
• Articles conveniently accessible with social media features, such as Facebook Instant Articles
Once you incorporate the steps mentioned above into your content marketing game plan for 2020, round out your strategy with a few other trending tactics. The main ones include using conversational keywords to target people who speak their searches instead of typing them and answering commonly asked questions in your content to boost your odds of appearing in featured snippets on Google.
The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. Our many years of experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.