Web design isn’t one of those things you should do once and forget about, which is why it’s important to pay attention to what’s going on with web design trends. Below, you’ll find ten of the more innovative website design trends likely to be a big deal in 2020, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and web design. San Diego business owners who want to optimize their digital marketing strategies should keep an eye out for these trends in 2020.
1. Minimalist Design
There’s such a thing as too much when it comes to website design, which is why one of the top trends for 2020 is simplicity. It’s a trend that can be embraced with:
• The strategic use of white space
• Limited color palettes
• A clear visual hierarchy
• The use of only relevant images to cut down on content distractions
2. AI and Automation
Artificial intelligence is a hot web design trend for 2020 because it allows you to design a beautiful website without having to spend a huge chunk of your budget. It’s a trend welcomed by web designers as well, since AI technology presents more creative options in a way that’s quick and functional.
Chatbots are one particular AI feature that’s becoming increasingly sophisticated. They allow for simulated human conversations and can be used to provide 24/7 support and assistance to website visitors.
3. Voice Technology
Voice-activated searches are on the rise because of searchers’ increased reliance on smartphones and personal assistance technology. The next logical step is the integration of voice command capabilities within web interfaces. In the meantime, you can prepare for this trend by optimizing your content for voice searches. The best way to start is by answering common customer questions.
4. 3D Modeling
This trend isn’t entirely new, but creating 3D renderings on websites is expected to become less costly and time-consuming in 2020. Design software tools are also now available to help web designers create 3D models without the need for specialized training.
5. Anticipating Visitor Problems
Expect web design in 2020 to be even more focused on what matters most to visitors, which means designers will be working more with clients to determine what specific user problems they expect websites to solve.
6. Flat Design Hybrids
For a few decades now, “flat” design has been a big trend in web design. Flat design just means keeping things simple with a block-color style and similar elements. While minimalist design is still trendy (see above), designs that have some flare in a way that’s still simplified are expected to become more prevalent in 2020.
7. Web Design Based on User Data
In 2020, web designers will be doing more functionality and interface tests based on available and accumulated user data. The reason for doing so is to design websites with user behaviors in mind rather than creating sites that are too generic.
8. UI Animation
This particular approach to website design creates sites that feel more “human.” For instance, a call to action that appears subtle at first might suddenly become bigger and change colors when the user hovers over it. This is an example of what’s referred to as a micro-interaction.
9. Augmented Reality
If you’re familiar with the Pokémon GO craze from a few years back, you’ve experienced augmented reality. This isn’t a new concept, but the technology behind augmented reality is expected to become more accessible in 2020. It could result in the widespread use of features that do things like allow website visitors to virtually “try on” items before they make purchases.
10. Accessible Websites
Increasingly, companies are facing legal action because they have websites that aren’t designed to accommodate visitors with certain disabilities. Because of the fear of litigation and the desire for good PR that goes along with social responsibility, expect web design to be more focused on accessibility whenever possible.
If you need help implementing the latest innovative trends in your website’s design, reach out to the experts at Saba SEO, a firm that’s in the top tier of San Diego marketing companies. Our specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality web design services, give us a call today at 858-277-1717.