Search engine optimization (SEO) continues to evolve over time. Google’s intention of creating the ultimate search engine and knowledge base means there are constant SEO tweaks. What are the latest SEO best practices you need in 2020 and beyond? The professionals at Saba SEO, a premier provider of SEO services San Diego businesses rely on, offer these SEO best practices you need to implement in 2020.
Often, tags are an afterthought. Usually they’re created after content is researched and written. But tags may be one of the most important SEO tools you need now. There are two main tags: the title tag and the meta tag. The title tag is often accompanied in search results, which means it should include relevant keywords. If your content is about pink bubbles over the Pacific, those words need to be in the title tag. This way, Google will match your content to the user looking up those keywords. A meta tag is a short and informative description of what’s on the page.
Look for ways you can speed up your site. If your site is slow to load, people will jump off and go to your competitor. Make sure you look at every possible way to increase your speed. Photos can be a doorstop on a website. One tip is to use PNG photos instead of JPEG photos. Also consider compressing your photos. Check with your hosting service. Perhaps there are ways to improve site speed on that end as well.
Content Deep Dives
Longer content can help your SEO rank higher. Creating a key page with the ultimate information can be a way to present content that’s 3,000 or more words long. Google likes this because it demonstrates your knowledge and authority on your subject. This allows you to have links within your website. Longer content also attracts more backlinks. Other sites want to link to the authority. Your ultimate page will attract high-quality backlinks. These sorts of pages will help your site rank higher and cause search engines to consider you an authority. If you need help creating or refining your SEO strategy, reach out to the experts at Saba SEO, one of the premier SEO and digital marketing companies in San Diego. Our experienced specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.