Social media is one of the most valuable digital marketing channels, but trends change all the time. To maximize your social media marketing potential, it’s important to stay up to date on the most current practices. Here are seven social media trends rising in 2020, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should reexamine their online marketing strategies now to take advantage of the following predictions for the remainder of 2020.
1. Instagram Stickers
More than half of all businesses are currently using stickers and other interactive elements on Instagram. Adding stickers with locations or hashtags to your video and photo content increases engagement, which is one of the best ways to make your brand memorable.
2. User-Generated Content
Potential customers enjoy hearing from other consumers, so businesses are starting to highlight their customers’ content on their social media channels. This is especially popular with video content.
3. Influencer Marketing Regulations
Influencer marketing can be an excellent way to expand your audience, and this strategy will continue to grow throughout 2020. However, marketers will likely place stricter regulations on working with influencers. It will also probably become more common to work with smaller influencers to reduce the cost and increase engagement.
4. TikTok Cross-Posting
TikTok is the newest social media craze, and now is the time to establish your brand’s presence on the app. Cross-posting videos from TikTok to Instagram and Facebook can expand your reach and help you appeal to a younger demographic.
5. Customer Service
Consumers often turn to a brand’s social media platforms when they have questions or concerns. In 2020, many businesses will make their social media accounts their main hubs for customer service.
6. Local Search Optimization
Local digital marketing is more important than ever with the rise of mobile search. Businesses are focusing on optimizing their social media platforms for local search, which affects the content they produce.
7. Live Streaming
Instagram reports live streaming has increased massively on their platform in recent months, and going live is a great way to interact with customers in real time. Live streaming on Facebook and LinkedIn have become more popular, too.
For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.