Social media marketing is always evolving. This evolution happened even faster in 2020 due to the global pandemic and other factors that resulted in more online activity. This also means some new rules have emerged when it comes to social media marketing in 2021. The social media experts at Saba SEO, a premier marketing, web development, and SEO company in San Diego, offer a brief overview of the top guidelines you’ll want to keep in mind going forward.
Aim for Short-Term ROI
According to a Hootsuite social trends report, new customer acquisition is now a top goal for many social media marketers. To achieve this goal, many brands have shifted to efforts that offer a short-term ROI payoff. This is typically done with creative digital experiences, such as product tutorials, that are accessible via social media platforms.
Cater to Passive Audiences
Many brands made the mistake of assuming the pandemic offered a good opportunity to capitalize on increased online activity. In reality, many people simply wanted to stay connected to friends and loved ones, not brands—even ones they like. One subsequent trend that’s expected to continue into 2021 is knowing when to remain silent but not totally inactive. Even passive audiences are still interested in relevant content.
Target Boomers on Social Media
Even before the events of 2020, older adults—particularly those in the baby boomer generation—were discovering social media in larger numbers. For this reason, another top trend in 2021 will be a greater emphasis on marketing to older demographics on social media. What’s more, increasingly digitally savvy older adults also have tremendous buying power, and they’re known for being loyal to their favorite brands.
Lastly, if 2020 has taught marketers anything, it’s that it’s important to pay attention to what matters most to their intended audiences. Also, more social media users expect brands to have solid messages that reflect common social concerns and priorities. Ultimately, social media marketing in 2021 will be about connecting with followers in a more direct and authentic way.
For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative providers of Internet marketing service in the industry. For more than fifteen years, we’ve helped businesses with outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.