5 Developments in Content Marketing to Focus on in 2021
Content marketing is always evolving to adapt to trends and search habits. As you get ready for 2021, it’s a good idea to know what some of the content marketing trends will likely be within the next year or so. The digital marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, explain five trends you should absolutely be aware of as you make or adjust your content marketing plans for the new year.
1. Standing Out from the Competition
COVID-19 resulted in a big jump in online engagement in the form of searching for goods and services. This has resulted in increased competition, a trend that will likely continue in 2021. What it means for content marketing is the need to produce fresh, relevant, highly focused, and targeted content.
2. Providing Answers for Micro-Moments
Google introduced the concept of micro-moments to describe questions searchers ask based on their immediate needs. Therefore, the content you produce in 2021 will need to answer the in-the-moment questions being asked by searchers getting ready to make decisions. This is the type of content Google often displays as answers to search questions. If your content is featured, it could mean a boost in traffic and conversions.
3. Exploring Content-Driven Remarketing
It’s incredibly common for visitors to check out webpages and leave or fail to complete purchases. This is why another trend you’ll want to know about in 2021 is remarketing with personalization. Do this by looking at your engagement data so you can personalize your remarketing efforts with:
• Customized emails
• On-request content channels via chatbots
• Advanced advertising via Google or Facebook
4. Producing (Even More) Video Content
Over the past year, video streaming has become the norm, which has resulted in even more people discovering video content in one form or another. Many top brands have already tapped into this trend with video streaming and virtual events. Not surprisingly, one of the top content marketing trends for 2021 is the creation of even more video content that’s easily accessible.
5. Embracing Multichannel Marketing
It’s increasingly common for the buyer’s journey to start on one device or platform and continue via other channels. For this reason, 2021 should be the year you embrace multichannel engagement with your content marketing efforts if you’re not already doing so.
The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. Our many years of experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted digital marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.
