Websites aren’t meant to be set in stone. What’s more, if you’re not regularly keeping an eye on your site and what kind of user experience it’s providing, you may eventually notice a decrease in engagement, revenue, and other KPIs that matter most to you. To give you an idea of what’s going on with web design, here’s a rundown of seven of the top trends for 2021, brought to you by the experienced San Diego web design experts from Saba SEO.
1. Throwback Typography
“Everything old is new again” applies to web design in 2021 thanks to the emergence of retro fonts. These are basically old-timey letter and number formats, and they can draw attention in a good way by giving searchers a break from standard fonts.
2. Horizontal Scrolling
Once considered a web design no-no, horizontal scrolling is also making a comeback in 2021. It can serve a practical purpose by giving visitors access to info that might otherwise be overlooked. However, it’s not something that should be used for any text meant to be read.
3. 3D Visuals, Animation, & Emojis
The 3D trend is now a thing for website design. It can be an effective way to spotlight products and give website content more depth. Animation is a related trend that can be combined with 3D elements or used separately for strings of words and other website design features. Emojis have also been popping up more often in website design these days.
4. Multimedia Experiences
Thanks to increased Internet speeds and better mobile data capabilities, it’s now possible to incorporate multiple media elements into web designs. In other words, with the right approach to mixing things up design-wise, a website could include:
• Videos and other motion-based effects
• Audio elements
• More traditional-style text
With motion and audio, simplicity should still be kept in mind. You don’t want to overwhelm visitors, especially those with issues that may be affected by sensory overload.
5. Augmented Reality (AR)
Augmented reality works well for more than just video games. Many website designers are using it to give customers a chance to “try” products in a virtual way. Similar elements can be used to allow website visitors to see how various items would work in their own homes.
6. Lighter & Contrasting Colors
It’s not unusual to see websites today with lighter, more inviting colors, which can also be an appealing alternative to the dark mode theme that’s been popular for the past couple of years. Contrasting primary color combinations are also trendy today because of the way such combinations can make a website stand out visually.
Other visual web design trends for 2021 include:
• B&W illustrations with text
• Black outlines
• Simple shapes
• Swirls of soft colors
7. No Code
Perhaps one of the most interesting web design trends for 2021 is one that gives developers and designers more flexibility. A no-code approach doesn’t completely eliminate code. What it actually does is encourage all involved parties to collaborate more on web design.
Whether you need expert assistance with web design, social media marketing, or search engine optimization, reach out to the pros at Saba SEO. As a premier digital marketing and SEO company in San Diego, we have more than fifteen years of experience in web development, SEO, and search engine marketing. Our experts can create a responsive, mobile-friendly website for your business and provide high-quality content designed to attract new customers and boost your online ranking. Give one of our web design specialists a call today.