On average, modern businesses today allocate about 40 percent of their marketing budgets to SEO. This is one of the more compelling reasons search engine optimization is still as important as ever in 2021. If you’re looking to get the most from your SEO strategy this year, the experts at Saba SEO, an industry-leading San Diego SEO company businesses rely on for exceptional digital marketing expertise, offer these six tips to consider.
1. Choose Keywords Based on Search Intent
The keywords you use for your SEO strategy need to be primarily based on user intent. Google’s algorithms are much smarter these days in terms of spotting things like irrelevant and overused keywords. Do your research and choose keywords that align with what your intended audience expects.
2. Be Mindful of Your Metadata
Search engine crawlers look at information in things like meta descriptions and meta titles to get a better idea of how to categorize various webpages. These descriptions may also show up on search engine results pages. Just make sure your metadata is relevant for each page so it aligns with what searchers expect.
3. Create Pillar Pages or Ones for Specific Purposes
Organize your website in a way that allows searchers to find info on what matters most to them. Do this by creating pages for key topics, known as pillar pages. These are pages that focus on a main topic while presenting resources for related topics or subtopics. Your site can also be optimized with specific pages for products, services, geographic areas, and anything else that can work well as standalone pages.
4. Work to Obtain High-Quality Backlinks
Links pointing back to your site also need to be part of your SEO strategy in 2021. But keep the focus on quality over quantity. If you do, you’ll improve your site’s authority in the eyes of Google, and more traffic will come your way.
As for what you can do to obtain high-quality backlinks, it can be helpful to:
• Produce high-quality shareable content (e.g., videos, infographics, FAQs, etc.)
• Contribute guest blog posts
• Answer questions on Quora and similar sites
5. Think Mobile
A big part of SEO in 2021 involves optimization for smaller screens. Accomplish this goal by watching your page load times, compressing media files before you upload them to your site, correctly sizing images, and using a responsive website design that adjusts to screen size.
6. Create a Good User Experience
Lastly, round out your 2021 SEO strategy by creating a good user experience (UX). After all, a website with awesome content isn’t going to do you any favors if it’s not user-friendly. With UX, pay attention to:
• Navigation features
• Technical aspects of SEO that may need adjusting (e.g., correcting code errors, removing broken links, cleaning up site structure issues)
If you’re looking for ways to create an effective online marketing strategy and boost your rank, try these expert tips for your SEO. San Diego businesses and companies from all over the world rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today.