Navigating Content: Key Trends Shaping San Diego Marketers’ Strategy in 2024

Content will always be king. The format and the platform it’s posted on may change, but high-quality content is still what sells products and services. Bill Gates once said great content levels the playing field between small businesses and large corporations. He wrote that in 1996, but it’s still true today. The key is to get the content in front of the right audience where they hang out. The digital marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, discuss the content marketing trends San Diego marketers should watch for in 2024.

Among the most important things to focus on in 2024 is the types of content marketers produce. These include:

Short-Form Videos

Post short videos on TikTok, which has 143 million users in the U.S.

Interactive Content

Use polls, calculators, and surveys, depending on the industry.

User-Generated Content

Companies can obtain user-generated content from their social media platforms or websites. Some businesses ask customers to send photos and reviews of items they’ve purchased to place on their websites in return for discounts off future purchases.


Podcasts let marketers expand their reach to commuters, people who are working out, and others who want to multitask.

Shoppable Posts on Social Media

Both Facebook and Instagram let users create shoppable posts to sell their merchandise.

Empathetic, Genuine Content

Not all content is about selling. Showing the audience that a business understands their needs and relates to them is just as important, as it builds trust.

AI-Generated Content

Marketers can produce large amounts of content quickly using AI tools, but much of the content isn’t as good as original content created by humans.

Traditional informative articles and top-quality images will still be important in 2024. They’ll never go out of style. However, it’s important for savvy marketers to diversify the format of their content to reach as many people as possible.

The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. Our many years of experience helping clients with internet marketing, PPC, search engine optimization, and website development make us one of the most trusted digital marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today.