With just 8 seconds to gain customers’ interest, in a sea of competing content, no one has the time for lukewarm introductions and halfhearted spiels. In a world where everyone has ‘been there and read and seen that’ how do you capture interest and compel people to continue reading, hearing or watching?
With people prone to switching off the second they get bored, whatever content you upload on your website should instantly provoke, challenge and grab the reader’s attention. There are several ways to generate ideas that can help you create provocative content for your online marketing campaign:
1. Stay updated in your niche.
Stay abreast of what’s happening in your niche by reading books, blogs and publications. This is the most straightforward and easiest way to stay on top of new information in your niche and to generate new content.
2. Pay attention to the questions people ask.
Whether it is a comment on content that you have created or someone’s comments on content that is relevant to you and posted by someone else, pay attention to what people are thinking and asking and create content around that. If one or two people are asking a question, chances are that others are too. A great place to look for content ideas is the comment section of Youtube videos. You should also checkout forums and discussion boards for relevant ideas that you can use. The number of likes and shares on videos and blogs are good indicators of what people are thinking.
3. Interview people.
Interview experts, previous customers or others that are associated with your niche to get ideas for fresh content. While in-person interviews are the best way to generate the content your are interested in, that might be a time consuming process. An easy way to do this is to ask interview questions through email. You can then put those answers into an interview format and publish according to your needs.
4. Do a fresh take on an old topic.
Ever watch the latest flick and think déjà vu? Ever listen to a pop singer sing over and over again about ‘that girl’? It’s called new season, same story.
With so much content out there, revisiting something you did a long time ago is kosher and so is rehashing. For instance, instead of writing another blog on “what is search engine optimization?,” try “avoid the 5 common pitfalls of search engine optimization.” Adding a fresh twits to existing content is a great way to get noticed.
Great content will help your website rank high in search engine results and increase traffic. If you or your organization has an online presence, you will always need fresh content to increase the number of visitors and to keep them engaged. Fresh content keeps you current and builds your credibility. Next time you find yourself racking your brain to come up with fresh content, try some of these strategies to get your creative juices flowing and the ideas rolling.