SEO vs. PPC: Choosing the Right Strategy for Your Business
Two methods of digital marketing are search engine optimization (SEO) and pay-per-click (PPC) advertising. Some business managers use a combination of these methods, while others find more success with one method over the other. Should you use both? Will one method deliver a bigger ROI for your business? Keep reading as the internet marketing service specialists at Saba SEO explain how to decide which strategy is most essential for your business.
What Is SEO?
Digital marketers use SEO practices to generate organic interest in a website or business. By utilizing keyword phrases, links to authoritative sources, meta data, and other tools, a marketer can target users searching for information about your industry. This method delivers website traffic from consumers who are actively searching for your products.
When Should You Use SEO?
There are a few ways to tell when SEO is the best method for your business. By limiting your use of SEO to these situations, you’ll get better results from your marketing experience:
- Your marketing budget is modest or small
- You want to create a long-term marketing strategy
- Building an authoritative voice is just as important
- Potential consumers have questions or want to learn more about your industry
What Is PPC?
When you use PPC advertising, you’ll pay a fee each time a user clicks on one of your ads. You won’t want to waste advertising dollars on users who don’t have a need for your products. To get around this problem, marketers will use data analytics to target the consumers who are most likely interested in your products.
When Should You Use PPC Advertising?
Most businesses get better results from PPC advertising when they have an immediate marketing need. Businesses typically generate the best results from PPC advertising in the following situations:
- You want a quick ROI
- Your brand is launching a new product or service
- You want to promote an upcoming sale or event
- You want to push web traffic to a specific page
Should You Get More Insights from an Expert?
While this brief guide delivers the basics of SEO and PPC digital marketing, there’s much more to understand. A professional digital marketer can help you determine which type of advertising typically performs better with your industry. When you use the expertise of a marketing professional, you can develop an effective marketing campaign for your business.
If you need help optimizing your SEO strategy or creating a PPC marketing campaign for your business, turn to Saba SEO. As a leading San Diego SEO company, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.
