5 Ways a Custom Mobile App Can Keep Customers Engaged & Coming Back
Having a custom app is a great achievement. However, having a custom app users want to return to again and again is an even larger accomplishment. There are many time-tested and proven ways to retain customers, but a handful stand out. Keep reading as the experts from Saba SEO, an industry-leading digital marketing and SEO company in San Diego, explain five ways a custom mobile app can boost customer loyalty and retention.
1. Gamification
People are wired for competition. Sometimes customers want to compete against other users, and at other times, they’re concentrated on bettering their own standards. For example, a custom app could include a public leaderboard where users can compare their statuses to those of others. The app could also record each user’s history, allowing customers to monitor their statistics.
2. Rewards & Loyalty Programs
Rewards and loyalty programs train customers to return to the app so they won’t waste the progress they’ve made toward gaining a reward. Offering exclusive deals to regular users spurs the occasional user to become more consistent.
3. Personalized Recommendations
Something magical happens when the app makes a recommendation that’s on target. Users feel heard. They also feel validated. By recommending something that aligns with users’ preferences, it’s as if the app agrees with their tastes. That experience can motivate users to return because the app understands them.
4. Simplification & Ease of Use
No one can afford to spend hours to understand how an app functions. If users don’t grasp the basics immediately, they may uninstall the app. A custom app can operate according to your target demographic’s specific needs. The simpler, the better.
5. Updates
Custom apps can regularly update their functionality and their appearance. Improving the underlying code keeps customers happy by eliminating bugs that could drive them away. Meanwhile, periodically adjusting the interface can add useful features and discard unpopular ones.
If you need help creating a winning mobile app for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego web development company. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today.
