Mastering TikTok SEO: How to Boost Visibility & Engagement in 2025
TikTok has changed over the past several years. While people once used the app for sharing fun personal videos, it’s become a major platform for businesses to encourage greater brand awareness that generates sales. Now that TikTok is a fusion of social media platforms and search engines, it’s worth paying attention to how your brand uses the app. Below, the digital marketing professionals from Saba SEO, a premier marketing and SEO company San Diego businesses trust for high-quality service and unmatched expertise, suggest implementing these SEO strategies in your marketing plan to help your brand get discovered and achieve higher rankings in 2025.
Identify Your Audience & Niche
Performing an audience analysis helps your brand figure out what makes the average customer within your brand’s niche take action. With TikTok, you’ll want to pay careful attention to your target audience’s preferred video formats along with their typical engagement patterns. For instance, knowing your target audience is looking for videos late at night can help your brand time the content drop to hit when viewers in your target audience are more likely to engage.
Strategize the Use of Keywords
With video content, you have fewer places to implement keywords. While this poses a small challenge, you can ensure your written content hits harder by doing keyword research. Identifying the keywords people are using in their searches along with the ones the competition includes in their posts can guide your decisions regarding content generation. For instance, including keywords with a high search volume naturally within the video title and text overlays allows you to improve the search relevance of your content.
Balance the Hashtag Strategy
Hashtags serve as labels that can also bring more viewers to your company’s content. If your brand is striving to reach a broader audience, you’ll want to mix up the hashtags you use. Choosing broad but relevant hashtags can attract members of a wider target audience who might not know much about your brand’s niche quite yet. Meanwhile, mixing in some niche-specific hashtags will attract people who are already interested in what your brand has to offer within the industry.
Pay Attention to the Audio
Similar to how old TV commercials once used chimes and buzzing sounds to get people’s attention, you’ll want to use your brand’s TikTok sounds to keep viewers interested. You’ll want to start by using trending sounds that align with your brand in the videos. You can also choose brand-specific music that matches your brand’s tone. For example, you’ll want to use upbeat music that gets people in the mood for fun if your brand is associated with socializing and feeling good. Matching the content’s music to the target audience’s energy entices them to continue engaging with your brand.
Encourage Commenting, Liking, & Sharing
Engagement metrics are a huge part of moving your brand up in the platform’s rankings. When possible, try to include tips people will want to share with others who are interested in your brand’s niche. You’ll also want to respond to comments and sprinkle effective calls to action in the content to drive sales and foster greater engagement.
If you need help keeping up with SEO best practices and optimizing your business’s social media strategy, reach out to the experienced professionals at Saba SEO, the leading experts on digital marketing and SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our high-quality service.
