Top SEO Tactics that Work in 2025 & Ones to Avoid
The rapid growth of AI technology continues to make waves in the marketing industry. In 2025, you can expect to continue to see results from some of your former SEO strategies, but it’s critical to adapt to changes that are occurring in how search engines prioritize content. To make sure your website ends up at the top of the target audience’s search results, the experts at Saba SEO, an industry-leading San Diego SEO company businesses rely on for exceptional digital marketing expertise, offer this advice on five strategies that still work and the top three to avoid as you develop your company’s marketing plan.
5 Strategies that Work
1. Continue Focusing on E-E-A-T
In recent years, it’s become essential to demonstrate expertise and experience in your company’s industry. Google and the other search engines continue to prioritize websites that demonstrate their ability to build user trust.
2. Earn Authoritative Backlinks
Backlinks still play a role in ensuring your business establishes authority within its domain. In the upcoming year, make sure any backlinks to your content come from reliable and authoritative sources. Building partnerships with related industries and influencers is a great way to achieve this goal.
3. Optimize for Voice Search
As AI improves voice recognition, you can expect that more members of your target audience will take advantage of hands-free searching. Using keyword-rich content that aligns with the user experience ensures your website will still be sent to the top of the search list.
4. Focus on Continuous Monitoring and Adaptation
SEO companies use a variety of analytics tools to identify the results of every strategy they launch in a campaign. With so many changes on the horizon, it’s critical to continuously monitor the changes within the industry to apply new strategies as needed to stay ahead of the competition.
5. Create High-Quality Content
When people perform searches, their ultimate goal is to quickly access the information they need. On top of focusing on streamlining the user experience, include high-quality blog articles, landing pages, and videos that provide the target audience with the information they need to move through the marketing funnel.
3 Tactics to Avoid
- Avoid Keyword Stuffing
Search engines have been negatively targeting keyword stuffing for years. But AI makes it even more important to make sure your website’s content and off-page articles align with smart SEO practices. Keywords now need to be realistically used in the content and selected according to their high performance. Depending on your industry, using technical or localized keywords can boost search results.
2. Opt Out of Completely AI-Generated Content
AI makes it easy to quickly churn out new content. But the technology still has a way to go before it adds the human touch that search engines prioritize. If your business uses AI for content generation, you’ll still need to edit it to make sure it resonates well with the reader.
3. Don’t Ignore Mobile Optimization
With AI streamlining the user experience on mobile devices, you can expect more people to use their smartphones and tablets to search for the information they need. Make sure your company website is optimized for the highest mobile performance, and remember to update this key part of your marketing plan regularly.
If you’re looking for ways to create an effective online marketing strategy and boost your rank, try these tips for your SEO. San Diego businesses and companies from all over the world rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today.
