The True Cost of DIY Google Ads: Why You Need PPC Experts
As a business owner, it’s normal to strive to keep costs low by doing what you can in-house. While there are many DIY tasks your team can handle, it’s often best to leave marketing strategies to the experts. Trying to attempt to do DIY Google Ads can come with hidden costs that impact profits and team morale. Keep reading as the internet marketing service specialists at Saba SEO break down these costs to help you see why budgeting for professional PPC management pays off in the long run.
Losing Valuable Employee Time
Unless your team already has someone with advanced PPC knowledge, you might be wasting your employees’ time. Trying to learn the ropes and get up to date on the latest best practices for PPC campaigns can take hours to days of extensive research. Even once your employees figure out how to manage Google Ad campaigns, they’ll need to invest vast amounts of time testing different strategies and monitoring analytics to get the best results. Taking your team’s attention away from their current duties could backfire if your company begins to falter in other aspects of running the business.
Missing Major Marketing Opportunities
A non-expert in the field of marketing may not recognize opportunities a professional would know to utilize right away. For instance, a DIYer might not capitalize on using high-value keywords, or he or she might fail to properly optimize a campaign for the highest ROI. Knowing how to fine-tune marketing campaigns is essential for getting the most out of every new strategy your company launches.
Failing to Leverage Advanced Features
PPC professionals do more than just launch new strategies and move on to the next ones. Advanced features such as conversion tracking and ad extensions make it possible to assess each strategy while ensuring ads go further toward making a positive impact on sales. Keep in mind this hidden cost can have far-reaching effects if your employees must also use up more time to learn how to use advanced features or train themselves on how to use the latest updates.
Creating Inconsistencies in Brand Messaging
Maintaining brand consistency is essential for building trust with the target audience. Many companies assign several members of a team to try to put together marketing campaigns, which can lead to inconsistencies. Professional PPC management is designed to make sure all marketing content aligns with your brand. Since sending the right signals to the target audience is critical for promoting your business, it’s worth using a management team that knows how to highlight the messages you want people to associate with your brand.
Wasting Ad Spending
At the heart of every business decision is money. With a DIY marketing campaign, the risk of wasting your marketing funds increases. Making even a few simple mistakes could cause the ads to fail to show up in relevant searches or extend to too broad a target audience. PPC management offers strategic marketing services that increase the ROI you receive on ad spending.
If you need help creating a PPC marketing campaign for your business, turn to Saba SEO. As one of the leading San Diego SEO companies, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.
