The Rise of Visual Search: Optimizing for Google Lens, Pinterest Lens & Beyond
With the rise of technology and mobile device use, visual searches are increasing in popularity. Visual search optimization makes it possible to reach a broader audience by meeting users where they are at a given moment. Using these strategies can help your business optimize its content so it shows up in the search lists when your target audience uses an image to find new information.
Choose High-Quality Images
Choosing relevant images is just as important as this strategy is for text-based content. But you’ll also want to make sure the images you include in your marketing materials and website are clear and properly framed. If a visual search engine can’t identify what’s in the image, it won’t be able to use it for adding your content to the rankings. To do so, make sure to choose simple images that don’t have a lot of background clutter. Taking multiple angles of a product can also give search engines a clearer view of what your company is offering.
Optimize the Metadata
You may already be familiar with using metadata as part of your company’s general SEO practices. You’ll want to use a similar approach with the information you include for any images on your website or social media posts. For instance, renaming image files with a descriptive title can make it easier for search engines to identify what they are.
Alternative text, or alt text, improves accessibility and the user experience on your company website. This is also an excellent area to improve your company’s visual search engine rankings by providing optimized information about what an image involves. The same is also true of captions, and choosing relevant keywords and phrases can further improve search engine rankings.
Implement Schema Markup for Images
San Diego web design and SEO professionals use schema markup to help the primary search engines get a better grasp of the content’s context and purpose for users. The details included in the code help search engines know how to display specific pieces of information in their special formats or snippets. Making sure your company’s product details, such as the color or price, are included in the markup makes them more likely to show up at the top of the results list.
Increase and Improve Your Company’s Social Media Presence
One of the reasons visual searches are rising is that people are spending more time on social media. Pinterest, Google, and Instagram are just a few of the main platforms offering visual searches, and people are more likely to search an image when they’re at the peak of their decision-making process. Including relevant images in your company’s social media posts across a broad range of platforms gives you the opportunity to incorporate virtual search engine optimization practices, such as using relevant descriptions and alt text.
Keeping up with the ever-changing search engine algorithms and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of these trends to remain competitive, call on the experts from Saba SEO, one of the premier digital marketing and SEO companies San Diego businesses rely on for unmatched expertise and high-quality service delivered with integrity. Call one of our SEO specialists today.
