What Are the Benefits & Risks of Using AI Tools for SEO?
AI technology has revolutionized the online marketing industry by offering new ways to improve SEO. But you might’ve also heard a few drawbacks about companies being penalized by search engines when their use of AI tools went wrong. As with any new form of technology, there are still obvious challenges that are being worked out. While you wait for AI tools to advance, it’s helpful to take a look at the good, bad, and just plain risky aspects of using them to improve your company’s search engine rankings. Keep reading as the San Diego SEO services specialists at Saba SEO take a deep dive into using AI tools for SEO.
Explore How to Use AI for Good
One of the biggest benefits of using AI tools is that they offer the ability to increase speed and scalability for marketing strategies. SEO companies often use AI to help with content topic generation, keyword research, and drafting articles and landing pages. AI also offers quick and effective methods for performing data analysis to identify effective ways to improve SEO. You might also find that using AI tools to repurpose content is also beneficial, provided you follow up by checking the final results for errors.
Watch Out for Known Weaknesses
Now that people have been using AI for a while, there are some clear weaknesses that aren’t completely addressed yet. Since AI tools use material that’s already found online, it’s possible for them to provide you with duplicate content that can cause search engines to flag it as plagiarism. The majority of AI content writing tools also lack depth and emotion people expect from human-generated articles. Humans frequently change sentence structure, insert personal anecdotes, and choose emotion-invoking words that keep readers engaged.
Plan to Evaluate AI Content to Minimize Risks
The riskiest aspect of using AI tools is developing a poor reputation for your company. If the target audience sees bias accidentally included by AI in the content, the negative impact could create rippling effects that cripple your business. Leaving obvious instances of duplication in the content or making it seem as though you’re using AI to manipulate the search rankings can also cause your company’s website and marketing materials to get flagged. Including a human element in every marketing campaign weeds out negative content to ensure any AI mistakes don’t push your company to the bottom of the search lists.
Continue to Optimize for E-E-A-T
Google still assesses content to make sure it demonstrates expertise, experience, authoritativeness, and trustworthiness. While you can absolutely use AI tools to brainstorm ideas, explore new concepts, and outline basic drafts, you still need to insert a human touch to ensure any content you launch is user-friendly. Once you use AI tools to initiate the early stages of a marketing plan or content creation, you’ll always want to follow it up to cut out fluff, fact-check information, and add personalization that makes it even better.
Keeping up with the changing role of AI and its effect on search engine algorithms and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of these trends to remain competitive, call on the experts from Saba SEO, one of the premier digital marketing and SEO companies San Diego businesses rely on for unmatched expertise and high-quality service delivered with integrity. Call one of our SEO specialists today.
