Although your organization is active in promoting your content through your social media platforms, you must be ready to take the next step. You need to turn up your game, as those posts aren’t enough to make a difference. The content marketing professionals from Saba SEO, one of the premier content marketing companies in San Diego, suggest trying these five examples of advanced content promotion strategies. Then watch your site rank.
1. Guest Quote
Get a guest expert or influencer’s quote and use it in your content. Next, use that quote in your social media to get the attention of the influencer’s fans and attract people to your content.
2. Social Media Posts
Create a collection of social media posts in conjunction with your content. Figure out your audience and gear each individual social media post toward that customer base. Always consider the social media platform when creating the language introducing a post. For example, you should publish a longer post for Facebook if you want your piece to be picked up by its search engines. Also, make sure the privacy settings are public so viewers can share.
3. Facebook Ads
Having a company page on Facebook isn’t enough. Even those who follow your page aren’t guaranteed to find your content organically. Facebook ads are one way to target the right viewers and get your content in plain sight of these potential customers.
People love visuals, and tools like SlideShare help sites get millions of viewers every year. Posting a part of a presentation or adding interesting visuals to your content can attract new readers.
5. Email Sources
If you’ve interviewed or cited a source, make sure to email that valuable contact the link to your content. This is a win/win, as the person you’ve interviewed is most likely looking for content to share on his or her own website and social media platforms and in email newsletters. People want to share anything they’ve participated in, and your site allows them to expand their reach. Your own audience or customer base could be increased by their link, and the backlink will improve your search engine optimization.
If your content isn’t boosting your rank and drawing in customers, make sure to use strategies like these to expand your reach to a wider audience. For assistance with developing a winning content marketing strategy that increases your rank and translates to higher revenue, call on the experts at Saba SEO, a premier San Diego SEO service provider with more than ten years of experience helping businesses grow by creating valuable content that ranks highly. To move your content strategy to the next level, give us a call today at 858-277-1717.