A college student named Justin Hall is credited with starting the first blog in 1994. Today, blogging is an effective way to inspire engagement and interaction and boost credibility, especially for businesses. In fact, businesses of all shapes and sizes can benefit from blogging. The marketing professionals from Saba SEO, a premier SEO company San Diego businesses rely on for expert advice when they want to optimize their online visibility and increase revenue, offer the following discussion about the advantages of blogging.
Blogs Inspire Purchases
Blog posts are meant to be informative and not loaded with in-your-face sales content. However, relevant content about your business, niche, or industry can inspire website visits and an uptick in sales. It’s estimated more than 60 percent of consumers end up making purchases based on blog content.
Business Blogging Boosts Inbound Links
When an outside source links to one of your webpages, it tells search engine crawlers your site has some type of value for online searchers. According to HubSpot, businesses that regularly blog benefit from a 97 percent boost in inbound links compared to companies that don’t actively blog.
Blogging Directs Search Engines to Your Webpages
Indexed pages are important when it comes to online visibility because they’re ones that have been visited and reviewed by search engines. Also, the online magazine TechClient reports websites containing blogs have more than four times the number of indexed pages than sites without blogs.
Business Blogs Encourage Sharing
More than 90 percent of blog readers who share what they find do so because they consider the content helpful. For businesses, this can mean an expanded audience reach and more potential customers. Even if there’s not an immediate payoff in terms of revenue, increased brand awareness based on relevant, informative content can do wonders for your online reputation.
Interestingly, Social Media Examiner notes business-to-business companies are more likely to have blogs than ones that target consumers. However, today’s consumers are typically more likely to appreciate brand interactions that go beyond selling things. In other words, any business with an online presence can benefit from consistent and relevant blogging efforts.
Blogging is a great content marketing tactic that can establish your industry authority and generate leads. If you need help creating high-quality content or developing an effective online marketing strategy, call on the experienced professionals from Saba SEO. For expert advice on digital marketing, social media, and SEO, San Diego businesses rely on our expertise to boost online visibility and increase revenue. Give us a call today at 858-277-1717.