If you’re new to the marketing world, you’ve probably never heard the term “integrated Internet marketing communication” before. While the actual work of planning, implementing, and maintaining an integrated Internet marketing communication campaign can be complicated, the basics can be understood by business owners and marketing individuals who are looking to advance their online marketing skills. The online marketing specialists from Saba SEO, one of the leading San Diego SEO companies, explain the fundamentals.
Goes Beyond Integrated Marketing
As a standalone marketing idea, integrated marketing no longer applies in the current marketing climate because the term denotes outdated media strategies that aren’t engaging or interactive. Integrated Internet marketing adds online marketing to the mix. To achieve success with this technique, marketing professionals must execute plans that encompass three media types: paid media, earned media, and owned media.
Paid media consists of print advertising and marketing directly to consumers through the use of mailers, branded items, and more. Earned media pertains to the organic side of marketing and consists of curated content, press releases, public relations, influencer outreach, and more. Owned media consists of user experience, email messaging, and social media services.
Supports Unified Messaging
Paid, earned, and owned media are all brought together under one umbrella to offer a unified message and experience to prospective customers at all times while they remain on the path to purchase.
Integrating various marketing channels can increase your conversion and retention rate. Some of the benefits include:
- Unified messaging, regardless of how the customer interacts with your business
- Targeted interaction on multiple channels that maximizes your brand recognition—not all consumers pay attention to all marketing channels, so streamlining and incorporating these outlets together is essential
- The ability to communicate the same message across all channels so consumers remember your brand in the future
- When looking at all marketing channels side by side, the brands that have the most impact are the ones that communicate the same message and appearance across the board.
Businesses looking for a firm with outstanding expertise in online marketing and SEO should call on the experts at Saba SEO, premier specialists in Internet marketing San Diego businesses have trusted for more than fifteen years. Give one of our experienced online marketing specialists a call today at 858-277-1717.