Approximately 90 percent of marketers claim having a solid social media engagement plan can have a widespread impact on a brand’s visibility and other things like traffic and conversions. According to a Pew Research Center survey on how consumers use social media, YouTube reaches nearly half of all U.S. adults, and Facebook influences more than half of all online purchase decisions. San Diego search engine marketing experts discuss a few ways your business can benefit from social media marketing (SMM).
Increased Brand Awareness
More than 90 percent of adults aged 18 to 34 follow brands they like via social media. SMM offers several opportunities to present your brand, increase awareness, and encourage engagement. It’s a goal that can be accomplished by:
- Becoming a source of useful information (tips of the day, short “how-to” videos)
- Presenting offers with timed social media posts (offered when your target audience is most active)
- Regularly adding fresh, relevant content that’s not all about the sales pitch
More Inbound Traffic from New Customers
Social media is a constant source of potential new customers, many of whom may discover your brand because of something useful you posted. Without social media as a part of your marketing strategy, it’s difficult to go beyond your existing customer base. Social media also has a higher lead-to-close rate than outbound marketing.
Better Search Engine Rankings
Google considers overall online engagement with a brand when considering rankings, not just what happens on your website. According to Social Media Examiner, nearly 60 percent of marketers report seeing a noticeable increase in rankings with a year or more of regular social media engagement.
Mutually Beneficial Relationships
Social media engagement often leads to long-lasting customer relationships since the focus isn’t just on selling. Since the interactions aren’t one-sided, it’s easier to continue engagement efforts beyond the sale with added incentives like coupon codes, real-time answers to questions, and alerts when new deals or offers become available.
With more than a billion active social media accounts worldwide and a million new mobile social users added daily, it’s easy to see the potential benefits of social media marketing for your business. For a well-developed social media engagement plan, get in touch with Saba SEO, a renowned San Diego SEM company. Our team can help you understand who’s likely to be interested in what you have to offer and which platforms they’ll likely use to connect with your brand. We rely on a variety of marketing strategies to increase your brand’s visibility, boost your search ranking, and engage with your customers. Whether you need a comprehensive and affordable marketing plan or simply a review of your website and social media accounts, call us at 858-951-1717 today.