AdWords scripts make it easier to automate some of your paid engagement efforts, and these scripts are now a part of a new and improved AdWords interface. The purpose of upgrading the interface is to make it easier to get the scripts you need for your various campaigns. Experts at one of the leading San Diego marketing companies believe the latest AdWords interface is quite appealing if you have several scripts in your accounts.
What Are the Main Changes?
You’ll now be able to view up to 500 script logs per page, all of which can be filtered by date, the creator’s name, and the name of the script. You can also duplicate existing scripts and see who added a script to your account. The integrated development environment (IDE) will also suggest variables as you type in letters.
Where Are Your Scripts on the New Interface?
Scripts are accessible under the Bulk Actions sections in the three dot menu. If you go to this page from one of your accounts, you’ll be shown scripts for that account. By default, you’ll see 10 scripts, although you can adjust this. The scripts will automatically be listed by name, but you can still sort your columns and view them by last edited date or other configurations you prefer.
What’s Happening with Frequency?
You’re still limited to running one script per hour. However, you’ll now be able to see what time during any given hour your scripts will run, which allows you to determine precisely how your campaigns are running.
What About Editing Capabilities?
With the new ability to duplicate scripts, you may no longer have to choose from the library of existing scripts available. If you want to edit a script, you’ll now be able to experiment with the code from the copy and not the original, which is a good safety net to have in case you make some mistakes. The new update removes links to instructions on how to write scripts and samples you can use as guidelines. However, this info is still available in the developer center.
Google has been experimenting with its AdWords interface off and on since early 2017. An advanced bid adjustment menu, expanding three dot menus, and colorful representations of account data are among the relatively new additions to the interface. Additionally, Google has increased targeting options, added easier bid adjustment features, and put more details into reports.
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