No matter what year it is, you’ll always want to pay attention to basic metrics that include such things as click-through rates, page views, and conversion rates. But there are some other stats you’ll also want to keep an eye on that are largely based on marketing trends, which is why we’re putting the spotlight on some of the marketing-related trends that will have an impact on analytics in 2020. Here are a few, brought to you by the experts at Saba SEO, one of the leading digital marketing companies in San Diego.
Widespread Social Media Interaction
Consumers today love to share their opinions via social media. In fact, more than 3 billion people worldwide use various social platforms these days, so you’ll want to keep an eye on the stats you can get from the various social platforms you’re active on. Key social media stats to track include:
- Audience growth rate
- Average engagement rates
- Visitor frequency rates
- Assisted social conversions
Massive Video Engagement
Video is everywhere right now—and it will still be a big part of marketing in 2020 and beyond. According to some estimates, product videos alone increase purchase rates by more than 140 percent, which is why you’ll want to know exactly how your video content is performing. With video, keep an eye on metrics that include:
- View counts and play rates
- Engagement and social sharing
- Traffic directed back to your website
More Voice-Activated Searches
Since 2008 alone, voice search queries have increased by more than 3,000 percent. Plus, it’s estimated that more than 60 million Americans regularly speak to Amazon’s Alexa and similar voice recognition devices. And with more than half of all Google searches being done on smartphones and other mobile devices, voice search will continue to be a powerful marketing trend in 2020, which means you’ll want to pay more attention to how your long-tail or conversational keywords are performing, since people tend to speak searches differently than they type them.
Realistically, not all marketing trends that will impact analytics in 2020 will be relevant to your business. For this reason, it’s still important to really know your target audience and focus on how they’re engaging with your brand. It’s just as essential to have clear marketing goals. Taking these two steps will make it easier to track the stats that can tell you whether you’re achieving your marketing goals.
If your business needs help keeping up with the latest online marketing trends, turn to Saba SEO. Our experts can help you develop a nimble marketing strategy for your business that’s sure to boost your online presence. For almost fifteen years, we’ve helped organizations all over the world increase their search engine rankings and develop durable brand images. We also offer industry-leading social media management, SEO, PPC, and San Diego web design. Reach out to one of our digital marketing experts today at 858-277-1717.