Link building campaigns can be challenging and unpredictable. You may spend a long time working on a campaign only to be turned down by the person you reach out to. It’s possible to have a successful link building campaign, especially if you’re prepared to handle the problems that may arise. San Diego SEO experts at Saba SEO share a few tips on predicting and overcoming link building problems.
Address the Digital Team’s Concerns
The digital team is often held responsible for your work. Over the course of the project, find out what their concerns are. The team members may worry that the content won’t attract links, or they may want to confirm the inbound links are from high-quality sites. Addressing the digital team’s questions and concerns throughout your project will prevent it from getting held up after you’ve finished. It may take less time for the team to approve your work, and there will be fewer surprises as you implement the campaign.
Consider the Legal Aspects of Link Building
The legal team can be a potential problem for larger agencies, and they may worry about being sued for publishing a piece of content. They’ll want to make sure the agency has the rights to publish the content and that any copyrighted material is used with permission. If the legal team is skeptical about your content, your project could be stalled. You should be able to prove the legality of all of the content in your campaign to avoid issues with the legal team.
Focus on the Design of Your Content
The design team focuses on the user experience of your content. The team needs to make sure your content is responsive across all devices and that the user experience is same across the entire website. Your link building content should be consistent with the rest of the website, and you should adhere to all of the design team’s guidelines.
Link building can be a fairly complicated task. At Saba SEO, our experts can simplify the link building process for you. Our team can create high-quality content for your business with sufficient backlinks from reputable websites. We continually monitor backlinks and use state-of-the-art tools to identify and remove any bad or broken links. As one of the leading San Diego marketing companies, we have created customized SEO strategies for businesses all around the globe. Call us at 858-951-1717 to schedule an appointment with one of our SEO Managers.