HTML was once the “big thing” in the world of web design. Today, the new kid on the block when it comes to what can be used to design an appealing and functional website is artificial intelligence (AI). AI isn’t entirely new, but it’s becoming increasingly accessible—so much so that it’s a good time to consider how AI is shaping the future of web design. The team from Saba SEO, a premier web design company in San Diego, offer the following analysis of AI and its future impact on web design.
Extending Web Design Boundaries
Customizing the website experience for visitors expecting personalization can present scale and complexity issues that contribute to design headaches. AI-fueled automation can solve this problem when used properly. For example, recommendations and suggestions can be generated with AI technology that draws from available user data.
Minimizing Repetitive Design Tasks
Some aspects of web design follow recognizable rules and patterns, some of which can be repetitive and tedious. Therefore, such tasks are programmable. Deeper machine learning, which is similar in concept to AI technology, may soon be used on a routine basis to help web designers complete repetitive tasks in a way that maintains a brand’s visual identity and tone.
Improving the User Experience
AI is based on processing data in a way that results in the most sensible outcome. With website design, this technology can be used to enhance the overall user experience (UX) for visitors by analyzing a website’s content to identify the most appropriate choices for:
- Overall layout
- Color schemes
- Image effects
- Font styles and sizes
- Other visual elements that can be determined by analyzing the available data
Some critics of artificial intelligence suggest it’s not currently all that useful beyond the ability to generate template-created websites. However, new AI tools are being designed in a way that allows them to take some of the guesswork out of the design process. Ultimately, the end result with AI is to combine the talents of human designers with technology in a way that produces inspiring and engaging websites.
If you need a unique and highly responsive website for your business, trust the experts at Saba SEO. We are a leader among San Diego SEO companies, with several years of experience in web development and digital marketing. Over the past ten years, we have designed high-quality websites for businesses all over the globe. In addition to web development, we also specialize in content creation, search engine optimization, and social media marketing. To create a comprehensive marketing strategy for your business, give us a call at 858-277-1717 today.