6 Characteristics of an Excellent Website
Your organization has done the hard work of driving potential customers to your website using SEO best practices. Now you need to keep them on your site and hitting the buy button. The key is to create an ideal website user experience. The steps are simple. The San Diego web design specialists at Saba SEO outline the six qualities of a great website.
1. Responsive Design
Your website should be easy for customers to use, no matter what devices they’re using. This is why your website must have responsive design. As half of all local searches are conducted on smartphones, this is especially relevant. Responsive design allows a customer using a smartphone to have a great experience navigating your site.
2. Clear Information
You need to make it as simple as possible for customers to contact you, search for the products they want, or hit the buy button. Anytime customers have to take extra steps to find what they’re looking for, this brings them closer to clicking away from your site.
3. Uncluttered
Visually cluttered websites are hard to navigate and annoying for customers. Instead of posting a lot of text and busy visuals on your page, make sure to use plenty of white space and beautiful photos, and make everything on your site easy to find.
4. Speed
Latency becomes more important as customers continue to use their mobile devices for online searching. When was the last time you checked the speed of your website? Make sure you look at every detail that could be slowing your site speed, including photos and infographics.
5. New Content
Always make sure to stay relevant and interesting by posting fresh content. Start out by creating a content calendar. Figure out what sorts of content would go with a product launch, a specific season, a holiday, or any other important day in your area of business. For example, if you own a bakery and National Donut Day is coming up, plan to note it with some relevant, interesting content. This is a great way to bring in new customers.
6. SEO
Always follow best SEO practices with your digital marketing efforts. This is the surest way to rank higher than your closest competition.
The experts from Saba SEO can help you create a state-of-the-art website. As a leading SEO company in San Diego, we have developed websites and improved the search engine rankings of businesses all over the globe. Our team relies on a variety of white hat tactics to help organizations reach out to more customers online and attract high-quality leads. We provide search engine optimization, web design, content development, social media management, and paid marketing services. Call one of our web design specialists today to schedule an appointment.