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Advantages of Google’s Automatic Search Console Verification

Google plans to make the process of verification on Google Search Console (GSC) easier. The search engine giant recently announced that websites will be verified in GSC if owners of those sites are already confirmed with Google Analytics. Website owners will no longer have to go through the process of manual verification to get full access to all Search Console features. The San Diego SEO specialists at Saba SEO discuss a few benefits of this new update.

Contains Fewer Issues with Verification Errors

With manual GSC verification, you would have to sign into Search Console, click “Add a Site” or “Manage Property,” and choose one of the listed verification methods. The procedure sounds easy enough, but there are several verification errors that can make it time-consuming and frustrating. With automatic verification, errors are less likely to occur since a site is already successfully verified by Google Analytics.

Provides Access to Full Search Console Perks

Automatic verification means you’ll be able to enjoy all of the perks that go along with GSC access. The free, multi-functional tool provides information designed to help you keep your site healthy, improve your rankings, and correct issues sooner rather than later. Key GSC features include: • Emails and notifications when there are issues requiring attention (e.g. attempted hacks, manual actions from Google, CMS upgrade alerts) • Comparisons of desktop and mobile click-through rates (CTRs) and other detailed search analytics • Suggestions for HTML improvements • Sitemap and Robots.txt testing • Crawl error report access Note: If you don’t want your site verified in GSC, delete the property in Search Console settings. If you want to attract the attention of local searchers or set up paid ads, you’ll need to go through the verification process specific to other Google assets such as My Business. However, GSC offers many insights and reports that can help you make well-informed decisions about the way you interact with your target audience online. When it comes to increasing your online engagement and conversion rates, let the experts at Saba SEO help you out. As a leading SEO company in San Diego, we have designed successful digital marketing strategies for businesses all over the globe. We specialize in search engine optimization, paid marketing, content writing, web development, and social media management. If you need a comprehensive SEO strategy for your business, give us a call at 858-277-1717 today.