Amazon Prime alone has more than 100 million users, and this doesn’t even include the consumers who make purchases without the Prime perks. Stats like these make it easy to see why Amazon is a platform that should be part of your online marketing efforts in 2020. As with any other marketing platform, there are some mistakes you’ll want to avoid when advertising on Amazon. Here are the top ones to watch out for, brought to you by the team at Saba SEO, one of the leading San Diego SEO companies.
Assuming Amazon Is Like Google
Don’t simply carry your Google Ads strategy over to Amazon’s paid platform. For instance, Amazon’s definition of a “broad match” isn’t the same as Google’s. Before you invest in advertising on Amazon, take a moment to brush up on how they categorize ads and terms.
Not Using Amazon’s Ad-Related Resources
Avoid the mistake of not taking advantage of Amazon ad-related resources. Two of the most useful ones are:
• Learning Console course – Completing this course will get you certified to run ads on Amazon.
• Amazon’s advertising blog – Details about new ad programs and features, case studies, and tips on how to optimize ads are just some of the tidbits to be discovered on this blog.
Being Too Quick to Tinker with Your Ads
Another mistake to avoid with Amazon advertising is making changes too quickly. For example, if you’re doing a manual campaign on Amazon, the general recommendation is to give it about 30 days to mature in terms of its performance potential. There’s also normally a two-day delay with most Amazon reports.
Not Monitoring Your Inventory
Your ads stop running on Amazon once your inventory runs out. This makes sense, given the nature of the platform, but it can also give your competitors an opportunity to take some of your market share. Err on the side of caution and adjust your ad spend if your supplies are running low.
Not doing keyword research, not investing more in ads that are giving you a great ROI, and failing to explore and test Amazon’s assortment of new ad programs and targeting options are among other Amazon advertising mistakes to avoid in 2020. Also, Amazon doesn’t have a quality score for ads like Google does, so avoid the mistake of not paying attention to your stats to see how your listings are performing.
Increasing online visibility can be a challenging task. However, the team at Saba SEO can simplify the online marketing process for you. As one of the leading marketing companies in San Diego, we offer customized, high-quality solutions for both small and large businesses all over the world. For almost fifteen years, we have helped organizations build solid brand images and attract more clients using the power of the Internet. If you want to know how we can boost your business’s online presence, give us a call at 858-277-1717 today.