SEO is the organic way for customers to find your site. However, SEO mistakes can keep those valuable users from ever discovering your site. When developing SEO strategies for Internet marketing, San Diego businesses and organizations all around the world should follow these tips to prevent costly SEO mistakes.
Utilize Local Search
Nearly two thirds of all mobile searches are local searches, but many site owners make the mistake of not optimizing local search. One easy way to do so is to sign up for Google My Business. Create a GMB for each of your business locations. Fill in all of the information correctly. Make sure you include social media links, website links, photographs, phone numbers, hours of operation, a 200-word description of your business, and the areas you serve. Don’t forget the areas adjacent to your physical location. This can be where you beat out your competition with local SEO.
Optimizing the right keywords can make your site. Focusing on keywords no one is looking for will hurt you. Before you can figure out keywords, you need to know your customers. Then describe what you have to offer. Where do the two meet? Think of all the possible keywords you may want to include. They can be local, long-tail, branded, or natural keywords for people using voice searches. The more specific your keywords are, the more likely people will be to find you.
Tag Photos & Charts
The easiest SEO hack is to tag photographs and charts. The Google bots cannot crawl a photo. Your tag helps Google determine what’s in the photo, which should relate to the content you present with that photo.
Use High-Quality Content
Content with a lot of grammatical errors and misspellings hurts your SEO. Always make sure your content is of the utmost quality. Google rewards your SEO if your content is error free. If you need help learning more about using SEO for your business, call on the experts at Saba SEO. Our team of SEO specialists can create an SEO strategy to increase your online rankings. As a leading SEO company in San Diego, we have almost two decades of experience in search engine optimization, content development, web design, and social media management. To talk to one of our professional SEO Managers, give us a call at 858-277-1717.