The COVID-19 pandemic has forced many businesses to start operating entirely online and from home. This change may have prompted you to pay closer attention to your marketing strategy. If you haven’t yet invested in SEO for your website, now is a great time.
What Is SEO?
SEO, or search engine optimization, is the process of setting your website up to be easily found by Google. Search engines use complex algorithms to find the best results for each search query, so using SEO techniques will make your website look more favorable in Google’s eyes. Algorithms are constantly changing, so SEO is a long-term strategy. It may involve web design, content creation, link building, and other practices.
It usually takes some time to see the effects of an SEO campaign. The sooner you begin, the sooner you’ll benefit. The professional web design experts at Saba SEO, a premier provider of SEO services San Diego businesses trust, suggest the following steps for getting started.
Get an Audit
There are several free SEO audit tools available online that will crawl your site and tell you where you can improve. This is a great way to start planning your SEO campaign.
Familiarize Yourself with Google’s Tools
Google Search Console and Google Analytics are two of the best SEO tools, and they’re both free. These tools provide valuable information about who visits your site and which of your pages show up for different searches.
Check Your Metadata
Metadata includes your page titles, headings, meta descriptions, and image alt tags. These items are key to helping Google understand what the page is about. They should be accurate and informative and use keywords naturally wherever possible.
Update Your Key Pages
You should eventually update all your pages with better SEO techniques, but start with your homepage, about page, and most popular blog posts. The content should be unique, of high quality, and helpful to readers. Use keywords naturally, but don’t overdo it. “Keyword stuffing” can lead to penalties from Google’s algorithm.
If you need help creating a solid SEO strategy for your business, reach out to the experts at Saba SEO, one of the premier marketing companies in San Diego. Our specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.