Using AI & ChatGPT for SEO: Pros & Cons

Released in late November 2022, ChatGPT (Generative Pre-Trained Transformer) is a powerful tool that’s changing the SEO world. It uses a huge amount of training data to produce text responses. But does the tool also have disadvantages? Keep reading as the online marketing professionals from Saba SEO, a premier SEO company in San Diego, explain the pros and cons of using content generated by AI and ChatGPT for SEO.

Pros of Using ChatGPT & AI Content for SEO

ChatGPT and AI content have plenty of advantages for SEO. These advantages range from helping you come up with amazing ideas for content generation to improving efficiency in your SEO strategy.

Improves Time Efficiency

Most SEO experts admit that ChatGPT and AI content significantly improve time efficiency, since the responses they offer are nearly instantaneous. This means ChatGPT and AI content ensure greater productivity by saving time.

Can Be Used to Generate All-Important Data Insights

SEO efforts are primarily focused on producing sought-after content that users find valuable. ChatGPT and AI content can be useful tools for producing analytics reports you can then use to reach your goals.

Can Be Used to Make Keyword Research Easier

Keyword research can be daunting, especially if you’re in a highly competitive niche. However, you can ease the burden that comes with keyword research by using ChatGPT. This powerful tool can provide a starting point, thereby making it easier to settle on the right keywords that will later help with brand recognition.

Cons of ChatGPT & AI Content for SEO

ChatGPT and AI content also have a few drawbacks, as outlined below.

Domain Knowledge Is Limited

In addition to having limited domain knowledge, ChatGPT may never be able to provide answers to complex questions or questions that are domain specific. The technology is still pretty much in its infancy. Hence, it may lack the capacity to offer accurate responses to some specialized questions.

May Fail to Empathize with Your Web Visitors

It’s difficult to use ChatGPT to produce content that requires emotional intelligence, since it may not understand emotionally complex topics. The inability to connect with users emotionally can hurt your writing, which, in turn, can lead to a poor user experience.

ChatGPT and AI content are valuable tools that can improve efficiency and help with time management. However, you shouldn’t use them to replace the human touch or the ability to think critically.

If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.