Digital advertising can generate $3.00 for every $1.00 spent on advertising. However, more than half of small businesses don’t take advantage of digital marketing. Digital ads are viewed on computers, smartphones, and other electronic devices. The San Diego SEO specialists at Saba SEO share 10 reasons you should be promoting your small business digitally.
1. Digital Advertising Is Cheaper
A small business’s marketing budget is usually proportionate to its size. Digital advertising is 40 percent cheaper than traditional forms of advertising. Gartner, a research and advisory company, reports 41 percent of digital advertisers put the savings from their digital ad campaigns back into their businesses.
2. Approximately 80 Percent of Searches for Goods and Services Begin Online
Digital marketing is rapidly supplanting traditional advertising media such as print, radio, and TV. The reason for this trend is convenience. Typing your search criteria into a search engine is easier than thumbing through a newspaper hoping to find what you want. Searching ads on radio and TV isn’t an option.
3. Digital Marketing Prepares You for the Future
Someday every electronic device will be connected and controlled using the “Internet of things.” How does this affect digital advertising? Projections are that in the next year alone, digital ads will be viewed on 26 billion devices connected to the Internet.
4. Digital Ads Level the Playing Field
There was a time when a small business wouldn’t be able to hold its own against a corporate giant. By enabling small businesses to reach more potential customers more cheaply, digital marketing increases a small firm’s chance of going toe-to-toe with big businesses.
5. Digital Marketing Provides Increased Return on Investment (ROI)
Digital marketing is also known as inbound marketing, which is tailored to specific individuals, creating a rapport between a business and the consumer. Inbound ads generate in excess of 50 percent more sales leads compared to outbound advertising that utilizes print and traditional media. Inbound advertising is 13 percent cheaper than outbound advertising.
6. You Can Offer Improved Customer Service
Good customer service is essential to a business’s success. Digital marketing enables a business to answer its customers’ questions and resolve issues customers have in real time.
7. You’ll Be Able to Tap into the Mobile Consumer Market
Approximately 34 percent of Internet searches originate from a mobile device. Digital advertising gives you access to a wider customer base. You can also keep abreast of buying trends among mobile device users.
8. Digital Marketing Increases Sales
A touchpoint is any interaction between buyer and seller. A business usually has to satisfy six touchpoints to generate a sale. Digital marketing can satisfy those touchpoints, potentially leading to a fourfold increase in sales.
9. There’s a Lower Cost Per Lead (CPL)
CPL refers to what a business spends to generate a single lead. Among all forms of marketing, digital marketing offers the lowest CPL.
10. Digital Marketing Helps Businesses Stay Competitive
Digital marketing is the future of business advertising. Small businesses that fail to utilize digital marketing (including social media) will fall behind their competitors.
Whether you need an SEO strategy or a focused digital marketing campaign, the experts at Saba SEO can help. We are among the best marketing companies in San Diego. For almost fifteen years, we have designed successful digital marketing campaigns for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect mix of tactics that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today.