If you are a PPC manager, you are probably using AdWords, Google’s pay-per-click advertising service, to analyze statistics and make decisions. AdWords is useful with its most basic features, but many of its tools can greatly assist your PPC management efforts. Here are five of the most valuable AdWords tools for campaign managers.
Keyword Basket is an excellent tool for PPC managers that need to do some research about keywords and their effectiveness in the search engine marketing industry. When you use Keyword Basket, you will be able to find a large variety of keywords for your topic. This tool also allows you to find the keywords that are being used on your competitors’ websites. Keyword Basket is a resource that will help you to discover ways to get ahead of your competition.
The Competition Tool will enable you to scout out the effectiveness of your rivals’ advertisements. Through a well-organized list, Competition Tool presents the web address and statistics of advertisements on the internet. You can use this information to determine which marketing strategies are effective and which ones fail. You can also use this tool to track keyword trends within your niche.
Top Bids Tool
The Top Bids Tool will show you a list of keywords based on how expensive they are. It will also show you how many clicks each keyword receives on a daily basis. You may use this information to find keyword options that are effective and inexpensive.
Keyword Generator Tool
Keyword Generator is a tool that will create a list of keywords that are similar to a single term or phrase. This is an ideal resource when you are searching for new keywords to use.
The Campaigns Tool will allow you to organize your advertising campaigns by keeping track of your ad groups and keywords. You can use the Campaigns Tool to create targeted text advertisements that can be easily updated through a single interface. This allows you to micromanage your advertising campaign progress through manageable methods.
With some of these valuable AdWords tools, you may be able to take your online marketing efforts to the next level.
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