What’s the Right E-Commerce Platform for My Needs?
Are you on the hunt for a good e-commerce platform so you can generate revenue online? After doing some initial searching on your own, you may have come across Magento, Shopify, and BigCommerce. If you’ve narrowed your focus down to these three platforms, keep reading to discover how they stack up so you can decide what’s right for your e-commerce needs. The pros from Saba SEO, one of the top marketing companies San Diego businesses rely on for outstanding expertise and unmatched service, offer the following advice about choosing the right platform for your business.
Because it offers users control over design, function, and content, Magento is better suited for enterprise and larger-scale businesses. It’s also a good platform to use if you need to integrate it with other existing systems. Appealing benefits include:
• Scalability that allows the platform to adopt to your business’s growth
• Unlimited product attributes
• A huge support community
• An included analytics system
• Cloud hosting (for the enterprise level)
Handy extensions make it easy to use Shopify to get your store up and running fairly quickly. It also includes features such as a buy button for point of sale (POS) purposes. Ideal for small and medium-sized businesses with low technical requirements but large order volumes, Shopify offers other perks, including:
• Built-in speed and security for hosting
• Support of multi-channel retailing
• Completely clean, crawlable code
• Multiple built-in features and a variety of add-ons
• Excellent customer support
Built-in hosting and an all-in-one SaaS solution are among the top benefits associated with this e-commerce platform. Generally considered a good choice for medium-sized and large-sized businesses, BigCommerce gives you access to advanced marketing tools. You’ll also get an SSL certificate (Shopify gives you one, too). Additional perks include:
• 10 free templates
• Unlimited staff accounts
• Ability to make adjustments with CSS and HTML
• Email marketing service integration
• 24/7 support via phone, email, and online chat
The “perfect” e-commerce platform for you will depend on the nature of your business, your anticipated sales volume, and how much flexibility you want with a platform. For instance, if ease of use is your main priority, Shopify would be a good choice. However, if you plan to operate multiple storefronts and you want full control over design and setup, Magento is a better choice. If migration of services from other platforms is your most desired feature, put BigCommerce at the top of your list.
Whether you’re searching for the e-commerce platform that best suits your needs or you need help building and maintaining your business’s website, don’t try to figure it all out on your own. When they need the services of a premier web development company, San Diego business owners call on the professionals from Saba SEO for the most in-depth knowledge and expertise on the latest trends and best practices in e-commerce and Internet marketing. We’ve been providing exceptional SEO, web design, and social media marketing services to companies around the world for more than 10 years, and we can help you enhance your online presence to increase rank and boost sales. Call one of our expert team members today at 858-277-1717 to learn how we can help you make the most of your e-commerce strategy.