Top 7 E-Commerce Marketing Strategies for an Online Store

Types Of Ecommerce Marketing Your Online Store Need in San Diego, CA

Regardless of how your online store is set up, there are some approaches to e-commerce marketing that can be good for your bottom line and that your customers will greatly appreciate. Whether you’re looking to fine-tune the results you’re getting now or you’re preparing to launch a new site, here are seven types of e-commerce marketing you should at least consider for your online store, brought to you by the experts at Saba SEO, a leading digital marketing and web design company in San Diego.

1. Content Marketing

Relevant content is an incredibly powerful marketing tool in the e-commerce world. It’s an approach to marketing that uses content on your store’s site or page to provide useful and compelling information for visitors. Top-quality content is also what improves your reputation with your target audience.

2. Affiliate Marketing

With this e-commerce marketing approach, you’re actually selling and promoting products made by another manufacturer or seller. Your payoff comes from a share of the profits from the sales. If you have a limited budget or you want to enhance your product selection, this is a marketing tactic that could work well for your online store.

3. Brand Marketing

What you’re doing here is increasing brand awareness and your reputation in your industry or niche. By boosting the awareness and trustworthiness of your brand, you’re also encouraging more visits to your online store. This type of e-commerce marketing typically involves:

• Posting reviews from satisfied customers
• Emphasizing the unique attributes of your products
• Engaging with your customer base via social media
• Reaching out to online influencers to increase awareness of your brand/store

Brand marketing is more of a slow and steady process. However, a strong brand reputation and awareness can equal a steady influx of customers, conversions, and revenue.

4. Email Marketing

The purpose of email marketing for e-commerce is to use email to steer traffic back to your store. As long as you properly segment your email marketing lists based on interests and other customer-specific factors, this is an approach to e-commerce marketing that can give you an impressive return on your investment.

5. Social Media Marketing

In this case, you’re using your social media channels to promote your online store and encourage visits and purchases. Yes, this type of e-commerce marketing does require active social media engagement. Still, it’s an achievable goal if you use handy tools to help with things like scheduling your posts and monitoring social media activity.

6. Augmented Marketing

This simply means you’re sweetening the pot by adding appealing incentives with this type of e-commerce marketing. A common example is offering a free or discounted purchase option with the purchase of another product at the regular price from your online store. You’re basically convincing customers to augment their purchases with something they may not have originally intended to buy.

7. Cloud Marketing

If you’re offering products or services that don’t require a physical store to be linked to your online store, you could save a lot of time and money with cloud marketing. With this type of e-commerce marketing, everything is available virtually, which means easy access and added convenience for visitors to your online store.

If you have an online store and need help boosting your visibility, turn to Saba SEO, one of the leading San Diego marketing companies. We have more than fifteen years of experience in digital marketing, web development, and search engine optimization. Our team of experts can assess your existing website and develop a customized marketing plan that’s sure to increase your search engine ranking, web traffic, and conversion rates. To learn about our high-quality services, call one of our digital marketing experts today.