Every industry has its share of influential people and trendsetters. With fashion, there’s Calvin Klein and Donna Karan. In the world of technology, there’s Mark Zuckerberg and Tim Cook. If you’re looking to stay updated on online marketing trends, here are some of the most renowned experts worth following in 2017.
1. Michael A. Stelzner
Host of the Social Media Marketing podcast, Stelzner is somebody to follow if you want fresh social media insights. Tweets from the founder of the company Social Media Examiner often contain updates on topics like Facebook marketing trends.
2. Andy Crestodina
Co-founder of Orbit Media Studios, Crestodina is a web design and content marketing expert who frequently shares useful marketing resources with his followers. His recommended tools and reading materials may be beneficial for your business.
3. Pam Moore
CEO of Marketing Nutz, Moore is the go-to source for the latest happenings in the world of digital marketing. Her blogs include useful tips on several aspects of social business and marketing.
4. Avinash Kaushik
Co-founder of Market Motive, Kaushik has expertise in simplifying data analytics and other complexities of online marketing. His vast achievements include writing a best-selling book on web analytics and previous roles at Intuit and DirecTV.
5. Guy Kawasaki
Chief evangelist for an online graphic design tool called Canvas and brand ambassador for Mercedes-Benz, Kawasaki routinely shares fun, informative videos. As a co-founder of the online magazine Alltop.com, he also pens a lot of articles on relevant topics like how to become better organized with your marketing goals.
6. Ann Smarty
Considered one of the top SEO and digital marketing consultants in the world, Smarty is known for defining new trends. Her followers have access to free and paid content course material along with plenty of fresh digital marketing insights.
7. Seth Godin
Founder of Squidoo and author of more than a dozen books, Godin shares thoughts about a wide range of topics from branded content and leadership in marketing to artificial intelligence. His blogs are known for their smart industry observations.
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