Off-page SEO refers to techniques used, other than on your actual website, to promote your site and increase your ranking. Search engines use such external factors to determine how useful your site is to visitors. But this doesn’t happen automatically. You’ve got to employ some off-page strategies to build your brand’s reputation.
All it takes is a simple blurb or a link at the end of a blog post to effectively promote your website. If generating informative, relevant posts isn’t your thing, digital marketing agencies in San Diego suggest soliciting guest bloggers. You can also promote your blog in directories and blog search engines.
Submitting to Search Engines
Submit your site to search engines like Google, Bing, and Yahoo. Eventually their crawlers will find your site, but if you submit it yourself, you’ll get noticed faster.
While this technique is hotly debated, when done smartly (and not just for the sake of link building) it can help your site. Make sure the anchor text and the page you are linking to are relevant to your content—same goes for the inbound link.
Make product photos featured on your site public via platforms like Flickr, Picasa, and Photo Bucket. Doing so allows others to discover your products, share comments, and hopefully drive traffic back to your site.
Soliciting Business Reviews
Ask others to post reviews about your business on review sites like Google+ and Yelp. Doing the same for other businesses may get you a return review as well.
Focus on attracting customers in your desired geographic area by going local and listing your website and business on sites like Yellow Pages, Google Local, and Superpages. Make sure your business info is accurate and consistent across all sites.
One surefire way to drive more traffic to your site is through pay-per-click advertising. While you’ll have to pay to promote your site, you’re only charged when someone clicks your link and you can set your daily budget.
Need help with your off-page marketing strategy? We have you covered! We’re a leading SEO agency in San Diego, and we can help push your website to the top of the results pages. Give us a call today at (858) 277-1717 and ask about a free website audit!