How Modern Web Development Enhances SEO in 2024: Best Practices
One of the most overlooked aspects of search engine optimization is web development. While content will always be king in SEO, the quality of the supporting code and web infrastructure is a bigger factor. Pay attention to the following web development elements of SEO.
Link Structure
Search engine bots have to follow one link to get to the next. Optimally, a high-quality website designed by a professional San Diego web development company should never have unlinked pages in its structure. Always have an internal structure with enough references to each part of your website to guarantee a bot can get from one end to the other. Also, never have dead ends.
HTML Quality
Well-structured HTML is a high-quality signal in grading pages for display in search engine results. All other things being equal, a search engine like Google will favor a result from a site with clean and modern HTML over one that has broken elements or uses archaic code.
Meta Tags
Meta tags like the description and title provide context clues to search engines. Also, many search engines will display well-formed meta tags in the results pages over generated summaries. This gives you a say in what the end user sees before clicking.
HTTPS
Search engines strongly favor websites that encrypt traffic over ones that leave data exposed. A security certificate is a major high-quality signal to search engines. If you serve pages on HTTPS instead of HTTP, you’ll improve your SEO performance.
Responsive Web Design
Especially in developed economies, the majority of web users are searching on phones, tablets, and other mobile devices. Responsive web design assures a site will display properly in each of these environments. Search engines want users to like the experience when they visit specific sites. Consequently, responsive web design is critical to better search rankings.
If you need help improving your website’s design and functionality, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality web development services, give us a call today.
