Search engine optimization, or SEO, is a perfect match for e-commerce sites, since the goal of revenue-generating websites is to attract attention from interested searchers. The good news is that with the right approach to e-commerce SEO, you should be able to achieve the goals you have for your online-based transactions. The San Diego SEO service providers at Saba SEO share eight of the top e-commerce SEO best practices to keep in mind.
1. Align Keywords with Your Products
For the product pages on your e-commerce site, use keywords that accurately describe what’s featured. What this does is take someone searching for “red shorts,” for example, directly to the page where this product is offered. Just make sure to adjust your keywords if you change your product pages.
2. Keep Navigation Simple
Shoppers will quickly get frustrated if they have difficulty finding what interests them on your e-commerce site, especially if you offer a wide range of products. Instead, create an inviting website with navigation features that are:
• Easy to use
• Clearly displayed
• In a logical order
3. Clean Up Your URLs
URLs for e-commerce sites are an often-overlooked source of valuable information for searchers and search engines. If you haven’t done so already, take a moment to declutter your URLs so they clearly indicate what’s featured on related pages.
4. Use Alt Tags for Images
Search engines can do many things, but “reading” images isn’t one of them. Get some extra SEO leverage from the images on your e-commerce site by using alt tags. All you’ll need to do is briefly describe what the image is to give search engines an indication of how to present what’s displayed.
5. Welcome Customer Reviews & Post Them on Your Site
Ninety percent of customers say they’re more likely to make a purchase if they have access to product reviews first. Even if they’re not all entirely positive, on-site reviews can still provide an incentive for hesitant customers to make purchases.
6. Keep Quality Front & Center with Content
These days, search engines are capable of paying more attention to the quality of the content on e-commerce sites. This is also important for anyone coming to your site. In terms of e-commerce SEO, high-quality content is:
• Relevant to each page
• Easy to digest
• In line with searcher intent
• Geared toward encouraging visitors to take the desired action
• Updated when necessary to keep information current
7. Present Your Site with Humans in Mind, Not Search Engines
Yes, there are technical aspects of SEO that are primarily done for the benefit of search engines. However, the overall layout and design of your site should be created in a way that appeals to the actual people you want to visit it. On a related note, keep the human aspect in mind with your content as well by avoiding:
• Awkward phasing
• Overuse of keywords
• Odd content mixes that affect readability
• Duplicate content
8. Be Up Front with Pricing Whenever Possible
It’s common for some e-commerce sites to hide prices until customers add items to their carts. While there are valid reasons for doing this, it can have an indirect impact on SEO by increasing bounce rates and decreasing conversion rates.
If you’re managing an e-commerce platform and you need help with any aspect of search engine optimization, turn to Saba SEO. We are the leading San Diego SEO agency. For more than fifteen years, our team has designed focused and results-oriented SEO strategies for businesses all over the globe. With our help, you can boost your search engine ranking, increase your online revenue, and build a strong brand image. To talk to one of our professional SEO Managers, give us a call today.