Blogs | Saba SEO
Google’s New AdWords Display: The Wait Is Finally Over
In the past, Google’s AdWords display featured up to three ads in the search results page. Now, the company is experimenting with larger blocks of ads. In February, users started noticing that the top block of ads often contained four ads. By the end of February, San Diego AdWords managers observed over 36 percent of […]
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How to Produce High-Quality Content for Your Local Business
More than half of all online searches have local intent. To attract the attention of searchers looking for local businesses, you may have to design content keeping their needs in mind. If you want to produce the best content for your business, consider these tips. See What’s Trending Locally Most of the leading San Diego […]
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Is Organic Ranking Affected by Website Engagement Rates?
Over the past few years, Google has been focusing on relevant, high-quality web content. Since people are more likely to engage with content they find relevant, organic search rankings may now depend on website engagement rates. San Diego online marketing experts share a few details about this possible interdependence. Google Measures “Dwell Time” Google previously […]
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How to Perform a Content Audit
A content audit is one of the most important aspects of content marketing. Effective SEO strategy depends on high-quality content, and one of the best ways to measure the quality of content is to conduct a content audit. It involves a thorough review of all aspects of your content where factors such as optimization, traffic, […]
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How to Boost Your Local Business Ranking in 2017
Local search is more than just paid ads showing up in rankings. What it means for your local business rankings in 2017 is more competition for the same space on search engine results pages. With the right approach to local SEO, you can still stay ahead of your competitors and boost your local rankings. Here […]
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A Brief Look at XML Sitemaps
A sitemap is a list of all pages and links for a website, which crawlers use for online ranking purposes. It’s essentially an index that tells Google what each page on your website is about and when it was last updated. Creating a sitemap is one of the most important aspects of web design and […]
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How to Manage a Drop in Your SEO Rankings
SEO is beneficial when you’re getting a steady flow of traffic, productive leads, and high conversion rates. However, when your SEO rankings drop, you should address the problem. Here are a few things you need to do to manage a drop in your online ranking and increase web traffic. Find Out If Google Has Made […]
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Why Net Neutrality Is Important for SEO Purposes
Net neutrality implies that all online information should be treated equally irrespective of its source. It applies to the access allowed by Internet service providers (ISPs) and the fees they charge for that access. The ability to access the entire Web is important when it comes to SEO for your website. Here are a few […]
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HTTPS Sites Can Be Seen on Google Results
Google takes several ranking factors into consideration, and HTTPS is becoming an increasingly important ranking signal. In 2014, Google said they considered HTTPS a “light” ranking signal. However, by mid-2016 approximately 30 percent of page one results on Google were using HTTPS protocols. Experts at a reputed SEO agency in San Diego explain why Google […]
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The Real World: Why Do Rankings Change?
Unexpected changes in rankings occur every now and then, and it can either yield positive or negative results for your business. SEO experts in San Diego share a few reasons why search engine rankings keep changing and what can be done about it. Your Competitors Are Also Busy Optimizing for Search Engines While you’re building […]
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