Blogging is a great way to drive traffic to your site, and optimizing your blog for SEO can make it even more successful. SEO strategies are constantly changing as Google updates its algorithm, but there are a few ways you can optimize your blog. Experts at a reputed San Diego search engine optimization company share a few tips on how you can use your blog to boost your SEO.
Do Keyword Research
One of the first steps in making your blog SEO-friendly involves keyword research. If you’re blogging about topics relevant to your site, you’re probably including helpful keywords in your posts. However, the Google AdWords Keyword Planner can help you find new keywords to target that you haven’t thought of. You can also check what keywords your competitors are using to attract visitors.
Focus on One Keyword
Your blog posts should always sound natural, even if you’re targeting keywords. Trying to fit as many keywords in your article as possible isn’t a helpful way to keep visitors on your site.
Only focus on a few keywords per post, and think of one as your main keyword. Include this keyword in your title, the first sentence of your post, and the permalink. Keep in mind the keyword should appear naturally and not be forced.
Including images can make your blog more interesting and engaging, and it also helps optimize your article for SEO. Include your keyword in the filename, and write a description for the image that includes at least one keyword.
If you reference a specific blog or article, either from your site or from another site, link to it. High-quality links are a great way to increase your search engine rankings, and the blog you link to might take notice and link back to you in another post.
To create a comprehensive search engine optimization strategy for your business, turn to Saba SEO. Our internet marketing service plans include web designing, blog writing, keyword search, and other customized services to boost your search engine ranking and increase your site traffic. For over a decade, we have worked with a wide variety of industries and have delivered exceedingly positive results. To get started with your SEO planning, give us a call at 858-951-1717 today.