Meta titles are the clickable headlines someone sees when your content is displayed on search engine results pages. These headings will ultimately catch someone’s attention and help them decide whether or not to click back to your content. Since you literally only have seconds to generate interest, these titles need to be descriptive and well-crafted. […]
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A few years ago, SEO was all about doing whatever it took to get that coveted first-page placement. The goal was sometimes achieved with tactics like keyword stuffing and link buying. While such tactics haven’t completely disappeared, they’re not likely to be effective in present day SEO. The future of SEO is centered around what […]
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In the past few years, Facebook users have been viewing and sharing videos more and more frequently. As of February 2017, Facebook will be monetizing these videos by placing ads in the middle, similar to television commercials. Here’s what social media experts in San Diego have to say about the placement of these new ads. […]
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When it comes to mobile phones, speed matters. Mobile phone users have several things to tap, scroll, and press, and they may not have a lot of patience for content that’s slow to load. This is where accelerated mobile pages (AMP) come in. AMP is an open-source protocol that allows web pages to load instantaneously […]
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If your opponent is coming from the east, attack from the west, unless there are potential customers in the east. This variation of Sun Tzu’s philosophy highlights the importance of keeping tabs on your competition, especially when they’re going after the same consumers. One of the leading San Diego SEO companies shares a few tips […]
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Hot buttered popcorn and chocolate ice cream may be tasty treats, but only in moderation. The same is true with SEO. While it’s good to optimize your content, over-indulging with keywords or sprinkling too many links throughout your content may catch the attention of Google in a bad way. An experienced San Diego optimization firm […]
View Full ArticleSocial media is highly engaging and often an effective way to extend your online visibility and boost your brand’s image. Of course, all of this good stuff only happens when a campaign is actually working. If you’re not seeing the results you were expecting with a social media campaign, there are some things you can […]
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There are nearly 3 billion social media users worldwide. According to one estimate, more than half of them use info they find on social pages to make purchase decisions. Social media is also highly interactive, which means plenty of opportunities to increase brand visibility. San Diego social media marketing experts discuss a few reasons why […]
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Your content is effective if it can be discovered by a receptive audience. This means you may have to link your content together to make it easier for searchers to discover it. For SEO purposes, content linking can be internal or external. The term also refers to placing links that lead back to more of […]
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If you do business online, you’re probably aware of the importance of optimizing your content for maximum visibility. This is known as search engine marketing, and it is often clumped together with search engine optimization (SEO). In reality, there are two main types of SEO used to attract attention online, namely local and organic. Here’s […]
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