Your website can be a great way to boost your conversion rates, and popups can help capture a visitor’s attention. However, some popups tend to ruin the user experience and convince a visitor to click away from your website. Experts at a reputed San Diego search engine marketing company share a few tips on how to utilize popups without harming the user experience.
Focus on One Goal at a Time
The more goals you try to achieve with a popup, the less likely you’ll end up achieving them. If you try to convince your visitors to take more than one action, it can be confusing. Focusing on one goal with a popup will encourage your visitors to take a specific action.
Never Use Entry Popups
Most website visitors tend to become frustrated when they see a popup as soon as they enter a website. Entry popups interrupt the browsing and can feel invasive or pushy. Exit-intent popups, which appear before your visitor leaves your site, are much more effective. Some online shopping sites use a popup offering a 10 percent discount that appears right before the visitor clicks away from the page.
Display Helpful Content
The content of your popup should attempt to answer the visitor’s questions or offer solutions to his or her problem. You can create relevant popups by segmenting your site visitors. For example, website visitors from a different country could see a targeted popup about shipping to their country. Visitors who are close to checking out on your site or who have abandoned their shopping cart could see a popup offering a discount.
Use A/B Testing
A/B testing is one of the best ways to determine which popups are helping or hurting the user experience on your site. With A/B testing, you can see the different popups that work for each type of customer, and you can decide which ads should stay.
Popups are often considered to be the make or break feature of a website. For this reason, it is important to consult web designing experts on how to create compelling and effective popups that could enhance a user’s experience. As a leading web design company in San Diego, Saba SEO offers comprehensive web design, development, and deployment services. We create focused and responsive websites with popup features that can lead to increased leads and sales. Whether you need minor changes to your website or a complete redesign, call one of our consultants at 858-951-1717 today.