Top Things That Keep Customers Loyal

Increasing customer retention rates by as little as five percent can boost profits anywhere from 25 to 95 percent, according to a Harvard study. The challenge with keeping customers loyal, however, is the increased fickleness of consumers today. For this reason, it’s important to be mindful of what keeps customers loyal when putting together a […]

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Customer Loyalty Tips in San Diego, CA

How to Maximize Trade Show ROI

Trade shows can be a great way to connect with an audience likely to be receptive to what you have to offer. While participating in and preparing for trade shows requires an investment on your part, such events can bring in more than enough profit to justify the effort. Taking the right steps ahead of […]

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Latent Semantic Indexing SEO Tips, San Diego,CA

5 Mistakes That Can Hurt Your Paid Campaigns

Nothing is set in stone in the world of online marketing, especially when it comes to your paid campaigns. While it’s wise to periodically update your paid strategy, it’s just as important to avoid common mistakes that could minimize your ROI. 1. Not Reevaluating Your Target Audience Before you update your paid strategy, make sure […]

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Harmful PPC Mistakes in San Diego, CA

Must-Have Resources for Content Marketers

If your content marketing efforts are only a part of your overall online marketing strategy, it’s safe to assume you could use a helping hand with content distribution and management. Read on to discover resources you can use to gain valuable insights and access to useful tools and reliable support. Content Creation Get a better […]

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Content Marketing Tips in San Diego, CA

Best Sources for Trending Content

One of the best ways to increase visitors to your site is to write articles about trending topics. Unlike evergreen content, these articles nearly always appeal to readers’ current interests. While they might not have the same staying power as evergreen content, articles on trending topics are an important component in many content marketing strategies. […]

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Avoid Google Penalties with New Updates

Creating a Balanced, Effective Marketing Mix

It’s not all or nothing when it comes to marketing. Effective marketing is often a mix of both online efforts like social media engagement and PPC and traditional offline strategies. Creating a balanced, effective marketing mix is a task that involves weighing your available options and determining where to allocate your available resources. Determine Your […]

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Social Media for Business

What You Should Know About Influencer Marketing

It’s not unusual for businesses to actively seek out people who have a large, dedicated online following to promote their products or services. San Diego internet marketing experts are making the argument that this approach to engaging with customers, referred to as influencer marketing, is the next big thing in marketing. It’s the New Word-of-Mouth […]

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Google Callout Extensions

The SEO Guide When Moving Your Business

Your business may have physically moved, and while your website hasn’t changed, a new physical location can make your company harder to find online. Unless you revisit your current SEO efforts, customers who routinely turn to search engines for local business information aren’t going to be directed to your new location, which could unintentionally direct […]

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Business Moving in San Diego, CA

5 Effective Ways to Implement Local SEO

Driven in part by Google’s increased emphasis on geographic-specific results, local SEO is more important than ever for businesses looking to achieve prominent placement online. If you haven’t gone local with your search engine optimization efforts just yet, it may be time to consider implementing some local SEO strategies. 1. Encourage Link Building Local SEO […]

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Successful Local SEO Tips in San Diego, CA

Essential Elements for a Social Media Content Plan

If you want to get the most out of your social media marketing, you’re going to need an effective social media content plan. According to local San Diego internet marketing experts, such a plan should consist of your basic goals and expectations along with ways to actually achieve and track those goals. 1. Create Social […]

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How to Build a Successful Social Media Plan in San Diego, CA