Even in today’s high-tech world, 99 percent of consumers check email messages daily. While marketing via email is certainly nothing new, it’s still an extremely effective form of communication and engagement. The experts from Saba SEO, a leading San Diego SEO service and digital marketing firm, explain some of the top perks associated with email marketing for any business.
Personalizing Your Marketing Messages
Personalizing your emails can easily be done by adding contact names to email subject lines and messages. This step alone often contributes to a higher click-through rate. Emails can be further personalized with:
• Content based on customer shopping/browsing habits
• Email segmentation based on interests
• Emails based on specific geographic areas
Gaining Beneficial Customer Insights
Email marketing isn’t just about selling stuff. It’s also a cost-effective way to gain some useful customer info. This can be done with email surveys and follow-up emails sent after a purchase is made that include feedback options. The insights gained can then be used to fine-tune your online engagement and marketing strategies.
Boosting Conversions & Sales
Email marketing is a highly effective, efficient, and budget-friendly way for businesses of all sizes to generate more revenue. This can be accomplished with email marketing that includes:
• Special offers and discounts
• Reminders about abandoned carts coupled with added incentives to complete purchases
• Links to related content that further encourages business engagement
Furthermore, email messaging can be done in a way that primarily targets recipients who have opted in to your emails or those who have actively responded. This can be useful for your sales team by sending them leads who are more likely to be willing to take the desired action.
Another thing any business can appreciate about email marketing is how cost-effective it can be in terms of the ROI potential alone. If your emails are properly segmented, prepared, and personalized, it’s entirely possible to achieve many important marketing goals. Additional perks associated with email marketing include improved results with other online marketing and engagement efforts and increased brand/business awareness.
A comprehensive marketing strategy should include several modes of communication, and emails can be quite effective. If you need expert assistance with creating an email marketing strategy or revamping your existing one, the professionals at Saba SEO, one of the top San Diego marketing companies, are here to help. For 20 years, we’ve helped businesses of every type maximize their marketing efforts, build loyal customer bases, and boost revenue. Reach out to one of our marketing specialists today